Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
About the Role
As a (Senior) Category Manager for our Performance Line within the Beds & Linen Category, you will own the European assortment strategy for one of our most innovation-forward product ranges — defined by high-performance design and material innovation.
You’ll own the Performance Line’s commercial strategy by defining where to play (which customer segments, channels, countries, etc.) and how to win (product & price strategy, supply chain setup, product marketing strategy, etc.).
What you'll do:
Drive commercial growth and category performance for Beds within the Beds & Linens team.
Pair deep market & customer insights with internal company capabilities to define concrete winning 4Ps (product, price, place, and promotion) for the assortment.
Product & Price: define the right products and features at the right quality & cost levels for sustained profitable growth.
Place: defining the assortment between e-commerce, offline channels, and wholesales to maximize coverage while minimizing channel conflict and cannibalization.
Promotion: understand the key communication levers for the target customer segment that maximizes profitable awareness-to-conversion.
Work with the necessary teams to define, test, and scale various go-to-market executions for each of the 4Ps, e.g., Product Development & Supply Chain to launch new products, and Marketing for campaigns.
Align central teams and countries around clear priorities, product launches, updates & phase outs, and product promotional initiatives.
As part of the Category Management Team, your main role is that of a strategist and project manager, where you will work closely in project or squad teams with domain/functional experts to ensure the strategy is both properly defined, executed, and refined.
Who we are looking for:
4+ years of experience in category management, assortment planning, product management, or product marketing, ideally from consumer goods organizations.
Strong business acumen with a sharp eye for understanding and prioritizing key commercial levers.
Demonstrated experience leading end-to-end product launches and managing full product lifecycles (PLC).
Strong understanding of omnichannel retail, with experience balancing offline retail and D2C/online channel requirements.
You’re structured, data-driven, and confident working with cross-functional stakeholders across markets.
You have an innate curiosity for understanding consumer preferences, going beyond the obvious or superficial to find winning “a-ha” insights for a winning strategy.
You pair deep insight & knowledge with pragmatism to craft commercial tests and go-to-market plans within reasonable budgets and timeframes.
You are passionate about the nitty-gritty of products, without necessarily being a product engineer, designer, or developer yourself.
You’ve owned your own category, product, or brand P&L and successfully grown it profitably. You have hands-on experience driving commercial testing, go-to-market, and scale-up efforts.
You are fluent in English.
What we offer:
At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster.
Pet-friendly environment, where you can bring your furry desk buddy;
Discounts on our top-notch products;
Health insurance including dentist;
24 days holidays/year +1 day/year at Emma (máx. 29 days);
The opportunity to collaborate with multinational teams;
Exciting events that aren't just team-building exercises but opportunities to create epic memories.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
