Senior Digital Intelligence & Data Analyst
ABOUT OGILVY SOCIAL.LAB
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.
We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.
Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.
ROLE
As a Senior Digital Intelligence & Data Analyst, you play a critical role in transforming data into strategic value. You lead the design and delivery of digital, social, and search intelligence that informs creative, strategic, and business decision-making for major global brands. From shaping new methodologies to guiding junior analysts and collaborating directly with planners and clients, you bring a deep understanding of today’s digital behaviors and cultural dynamics.
You are confident in designing custom approaches using a range of intelligence tools and capable of translating complex data into actionable insights and clear storytelling. This is a high-impact role for a data-savvy strategist who thrives in a fast-paced, creative environment and is eager to push the boundaries of how culture shapes modern advertising.
RESPONSIBILITIES
- Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Competitive Analysis tools like RivalIQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like Semrush or Social Lab Proprietary Tools, etc.)
- Design and implement intelligence frameworks, models, and processes tailored to client needs.
- Support strategic planning by delivering rich, actionable insights based on what consumers, communities, and creators are saying, sharing, and searching online.
- Lead the creation of high-quality reports, audits, and presentations that guide campaign strategy and creative thinking.
- Represent the data intelligence function in client meetings, workshops, and pitches—translating complexity into clarity.
- Collaborate with WPP and external data providers to expand and enrich data capabilities.
- Contribute to the development of new, commercially viable data products and tools.
- Guide and support junior analysts, fostering a culture of learning and innovation.
- Participate in new business initiatives, supporting scoping, pitching, and proposal development.
PROFILE
- 6+ years of experience in digital, social, or search data analytics, insights, or strategy roles.
- Deep understanding of both qualitative and quantitative research methodologies.
- Strong track record in designing and implementing digital/social intelligence approaches.
- Advanced proficiency in intelligence and monitoring platforms.
- Expert knowledge of the social media landscape, internet culture, and platform-specific trends.
- Proven ability to transform complex datasets into meaningful, strategic insights.
- Excellent reporting and storytelling skills-visually and verbally.
- Strong interpersonal and client communication skills; confident in presenting to senior stakeholders.
- Passion for innovation, digital trends, and continuous improvement.
- Proactive, collaborative, and comfortable working in an integrated team environment.
Must-Haves
- Experience conducting always-on social listening and campaign-based insights generation.
- Strong cultural trend tracking capabilities for real-time and strategic planning use.
- Solid understanding of performance metrics across both paid and organic social.
- Ability to conceptualize and implement custom methodologies.
- Advanced reporting and data visualization skills.
Nice-to-Haves
- Experience with dashboarding, data collection automation, and advanced data visualization tools.
- Familiarity with Sprinklr.
- Knowledge of broader customer and user research methodologies
OFFER
- Full-time opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels - the new WPP Campus.
- Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.
- We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
- We thrive on transparency - Our words and promises produce actions.
- Attractive package and benefits
- Strong flexibility plan
- Continuous training opportunities
- As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.