Senior Strategic Planner - NL

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fueling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

We are looking for a Senior Strategic Planner - Dutch speaking, a digital and curious mind to join and support the strategy development of some global clients across digital and social.

If….

• you believe Instagram & TikTok have become crucial sources of insights & commerce,
• you are convinced that social and digital has become the future of communication,
• you know brand planning and fuses the traditional way of planning with the principles of modern marketing,
• you consider social intelligence as a must-have to develop modern marketing approaches.

Then this job will be a great match for you!

RESPONSIBILITIES

Major Task Headings:

• Focus: Social Brand & Comms Strategy
• Acting as a key consultant to help develop modern, overarching communication plans for a portfolio of global clients.
• Driving seamless integration with planning functions within our partner agencies.
• Ensuring appropriate measurement & effective outcomes.

Responsibilities:

• Responsible for providing inspiration from various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people.
• Acting as a key strategic consultant including developing social strategies (both content and channel strategy), digital strategy… as well as comms planning.
• Develop an extensive and insightful knowledge of audiences and turn them into actionable personas across various digital executions.
• Provide clear and straightforward creative direction through different tools or method: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output.
• Stay current and connected to popular culture and social trends in order to inspire and bring innovation in the strategic and creative work.
• Provide best practice in terms of Digital and Social communication development and implementation – including driving appropriate measurement, ensuring effectiveness of work.
• Manage and develop Junior Strategists, including performance tracking and building of individual development plans.

PROFILE

• At least 6 years of experience in a strategist/digital planning role. Agency experience is a must.
• Proficient in Dutch and English, both written and spoken.
• Deep understanding of the Flemish culture and market dynamics.
• Extensive knowledge of social media & digital communications planning, brand growth strategies, and consumer insight development.
• Cultivate audience-first thinking: always starting with the audience, demonstrating empathy.
• Be Research savvy: understand how to apply qualitative and quantitative learnings.
• Be cultural voyeurs: know how to tap into culture, scoping relevant trends.
• Can tell and sell a story with strong presentation and writing skills.
• Be comfortable working independently as well as collaboratively as part of a team.
• Be available for domestic travel– as needed.

OFFER