Senior Digital Marketing Manager - Retail

The Digital Marketing Manager – Retail oversees the digital experience for our retail advisers, including the TAL Adviser public site and the TAL Adviser Centre portal. Acting as the business owner for the largest digital channel, you will manage day-to-day digital interactions and outcomes, serving as the primary contact for all retail digital platforms. Your focus will be on ensuring these platforms are optimized, compliant, and aligned with the broader retail strategy. While not the technology platform owner, you will influence digital strategy, lead key initiatives, and make strategic decisions in collaboration with technology and business stakeholders.

In this role, you will shape digital strategy, drive multiple programs of work, and partner closely with internal teams, IT, and external agencies to deliver a seamless, best-in-class digital experience for advisers. Responsibilities include creating and managing digital content, briefing agencies, and executing campaigns end-to-end—combining strategic vision with hands-on delivery.

In this role you will:

• Lead Digital Strategy & Campaigns: Drive end-to-end digital campaigns and initiatives, represent retail digital in strategic forums, and ensure alignment with broader business objectives.
• Website & Platform Optimization: Manage CMS operations, optimize digital assets for engagement and efficiency, and implement test-and-learn programs to enhance adviser experience.
• Content Creation & Management: Originate compelling digital content, brief agencies, and execute campaigns while maintaining accurate, compliant website content.
• Stakeholder Collaboration: Partner with internal teams, IT, and external agencies to deliver a seamless digital experience and introduce new tools and functionality.
• Reporting & Analytics: Maintain reporting frameworks, analyze engagement metrics, and ensure tracking and analytics tools are functioning to inform continuous improvement.
• Technical Expertise & Leadership: Apply strong digital platform knowledge, manage multiple projects, and leverage data-driven insights to translate strategy into operational execution.

Qualifications

• Proven ability to lead digital programs independently with strategic oversight.
• Strong understanding of digital platforms, web technologies, and CMS management.
• Skilled in digital marketing, content creation, copywriting, and briefing agencies.
• Demonstrated capability to manage and deliver multiple digital projects and priorities.
• Experience working with IT teams, internal stakeholders, and external partners, including representing digital marketing in senior forums.
• Strong data-driven decision-making skills and ability to translate strategy into practical execution.

Additional Information

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be:  

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index  

• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change  

• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan. 

• We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community.  

• Need adjustments during the recruitment process? Let our team know by getting in touch with us here—we’re here to support you. 

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems.   

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.  

#LI-Hybrid 

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.

About the Company

• Help protect over 5 million Australians, making a real difference in their lives during their most challenging times. 
• Take your career further than you ever imagined with diverse roles and opportunities for personal and professional development.  
• Be part of a team that invests in your growth, offering exclusive industry accreditation and a variety of learning experiences. 

Welcome to TAL. As a leading life insurer, we’ve been protecting Australians for over 150 years. Backed by Daiichi Life, we're driven by big ambitions and empower to create better products and services. 

Together with our Partners, we’re helping millions of Australians live a life filled with choices, options, and freedoms. See the direct impact you make delivering support and financial security with care and expertise. Grow beyond expectations with diverse roles, global connections, and exclusive learning opportunities. 

Work with passionate, bright and capable colleagues. Feel inspired by supportive leaders. Collaborate with heart, where flexibility, wellbeing and inclusivity is valued. Together, we're reimagining insurance. 

So, bring a curious mind and an ambition to help us become the progressive, digitally enabled leading insurer.