Senior Field Marketing Manager, Northern EMEA

Category-defining tech. Career-defining work.

Lots of tech companies disrupt. But, many fail when they try to scale. We're different. CockroachDB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact. 

Because when our customers win, we all win. 

The Role

We are seeking a dynamic and experienced Senior Field Marketing Manager, to join our EMEA Field Marketing team and lead marketing for Northern Europe. In this role, you will be responsible for planning and executing field marketing programs across Northern Europe and the effective management and development of a direct report. You will work closely with the regional Sales team to drive engagement and build strong connections with our target accounts.

This role plays a critical part in building pipeline through impactful and targeted field marketing initiatives. You will have the opportunity to build the Northern Europe field marketing plan and lead a diverse range of activities both direct and with our Partner ecosystem, including managing conferences, sponsored third-party events, executive roundtables, webinars, direct mail campaigns, partner collaborations, technical workshops, and more.  As we continuously refine and expand our field programs, your insights and contributions will be essential to shaping and improving our strategy moving forward.

You must be located in London,UK for this role.

You Will

• Build and execute the Northern Europe Field Marketing plan working closely with Regional sales teams, Partner teams and Field Marketing leads.
• Manage and develop one direct report.
• Manage program spend and own KPI tracking, sharing results and recommendations with the wider marketing team.
• Plan, coordinate and deliver regional events such as conferences, roundtables, etc.
• Oversee event logistics including (but not limited to) venue selection, catering, swag, prize draws and promotional materials. 
• Partner with the design team to produce event collateral such as booth designs, banners, handouts, and social media assets.
• Collaborate cross-functionally to drive event attendee recruitment and follow ups (including AI-driven initiatives).
• Work with regional Partner teams to plan and execute local partner marketing events and programs.
• Work with content, product marketing teams and sales engineering team members to define speaking engagements and relevant topics.
• Manage pre- and post-event activities, including lead capture, data upload, and follow-up campaigns.
• Stay ahead of industry trends by analyzing competitor activities and identifying new event formats and engagement models.

The Expectations

First 30 daysYou’ll focus on getting up to speed with the Northern Europe Field Marketing plan, gaining a clear understanding of our goals, pipeline priorities, and target accounts and goals and direction of your direct report. This time is also about building connections familiarising yourself with our broader marketing and sales teams, our technology, and our company culture.

By 3 monthsYou’ll be fully embedded in the team and actively executing key elements of the Field Marketing plan, setting direction and goals for your direct report. By this point, you’ll be partnering closely with the regional go-to-market team in Northern Europe, contributing directly to our engagement and pipeline-building efforts.

You Have

• Strong project management abilities, with a proven track record of running multiple programs simultaneously.
• Experience in people management and development.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with local Sales teams.
• Proficiency with marketing and AI tools, CRM platforms (e.g., Salesforce), Google Workspace, ChatGPT, and event management systems.
• Creative problem-solving skills paired with a strong attention to detail.
• Ability to work independently, take initiative, and thrive in a fast-paced environment.
• A data-driven mindset, with the ability to analyze results and adapt strategies for maximum impact.

The Team

Reporting to Ben Ross, VP, Global Field Marketing

Based in the UK Ben has 20+ years of experience in B2B tech marketing, having started out at Oracle he went onto lead EMEA and APAC marketing for a number of start ups and high growth companies, such as MessageLabs (acquired by Symantec), Websense (acquired by Vista), and Zscaler (IPO). Ben loves the challenge of building brands and generating demand in new and early stage markets and regions. Outside of work Ben likes to spend time with his family, he tries his best to stop his golf handicap from rising, recently he got back into windsurfing and is an avid military history reader.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!