Senior Growth Operator (DPA & Catalog)

About Genus AI

Genus AI is the operating layer for AI-native commerce.

We help leading DTC brands turn their product catalog into a performance engine - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels.

This is not traditional media buying.
This is catalog-driven growth at scale.

We work with brands spending $50K–$1M+ per month — where DPA is not a tactic, it is the system.

The Role

We are hiring a Senior Performance Marketing Manager focused on Dynamic Product Ads (DPA), catalog strategy, and performance systems.

You will own a portfolio of high-growth DTC brands and be responsible for:

• Turning product catalogs into scalable acquisition engines
• Structuring DPA systems that drive consistent ROAS
• Connecting feed logic, creative systems, and campaign performance

This is not a creative-first role.
This is a performance + infrastructure role.

You are not optimizing ads.
You are designing the system that makes ads work.

What You’ll Own

📦 Catalog & DPA Strategy (Core)

• Architect and scale Dynamic Product Ad systems across Meta and other channels
• Structure product feeds, product sets, and segmentation logic
• Define how catalog data translates into campaign performance
• Identify revenue opportunities at the SKU / product level

You think in:

• product sets
• feed rules
• catalog transformations - not individual ads

Performance Ownership

• Own $50K–$500K+/month in ad spend across 10+ brands
• Drive core metrics: ROAS, CPA, CTR, contribution margin
• Analyze performance at the product, creative system, and audience level
• Identify scaling opportunities and inefficiencies quickly

You operate like:
👉 a performance marketer
👉 with a data scientist mindset

System Design & Optimization

• Build and iterate campaign architectures (CBO / ASC / DPA frameworks)
• Design and execute structured testing systems (not random iteration)
• Connect catalog → creative → audience → performance loop
• Improve signal quality and learning phase stability

This is about systems that scale, not tactics that spike.

Client Strategy & Leadership

• Lead performance conversations with senior stakeholders
• Translate data into clear growth strategy
• Proactively identify revenue opportunities
• Act as a trusted operator, not just a service provider

Internal Leadership

• Mentor junior team members (creative + performance)
• Help define best practices for catalog-driven advertising
• Contribute to internal playbooks and frameworks
• Work closely with product and engineering to improve platform capabilities

Requirements

Core Experience

• 4–7+ years in performance marketing (Meta-heavy DTC)
• Proven experience managing $100K–$1M+/month spend
• Strong track record hitting ROAS / CAC / MER targets
• Deep understanding of Meta ad system mechanics

Critical Skill Set (Non-Negotiable)

• Experience with Dynamic Product Ads (DPA)
• Strong understanding of product feeds, product sets, and catalog segmentation
• Ability to analyze performance at SKU-level granularity
• Structured thinking around testing and experimentation

Mindset

• You think in systems, not assets
• You care about revenue, not vanity metrics
• You are high ownership and fast-moving
• You are comfortable operating in ambiguity and speed

Tools & Stack

• Meta Ads Manager (advanced)
• Shopify (or equivalent ecommerce platforms)
• Google Merchant Center
• Google Sheets / Excel (strong)

Bonus:

• Experience with feed tools (Feedonomics, DataFeedWatch, etc.)
• Experience with AI-driven creative or catalog systems

What Success Looks Like

Within 90 days:

• You restructure accounts into clear DPA-driven systems
• You identify key product-level performance levers
• You establish repeatable testing frameworks

Within 6 months:

• You drive consistent improvements in MER, ROAS, and CAC
• You create scalable catalog strategies across accounts
• You become a go-to operator for high-value clients

Why This Role Is Different

Most performance roles:

• optimize campaigns
• react to data

This role:

• builds the system underneath performance
• treats the catalog as the core growth engine
• operates at the intersection of:
• data
• infrastructure
• AI
• media buying

Who Thrives Here

• Builders, not operators
• People who want to define how modern commerce actually runs
• Individuals who want to be early in agentic + catalog-driven advertising

Benefits

Highly competitive salary, depending on experience
Rapid growth potential for high performers