Senior Lead, Digital Channels
Branch is on a mission to make insurance more accessible, so more people can be covered. We innovate using data, tech, and automation to simplify insurance from start to finish—we eliminated inaccurate quotes in favor of real prices, created a better way to bundle, and cut unnecessary costs in the traditional insurance process. Then we pass those savings along to our members. Basically, we’re doing insurance the way it was meant to be.
But we didn’t just create the insurance we’ve always wanted, we also created the company we’ve always wanted to work for. As we redefine insurance, we also want to redefine what it means to work in insurance. Find out for yourself.
Branch has a preference for candidates in Ohio, but is open to candidates located in AZ, FL, GA, IL, IN, IA, KS, KY, MD, MI, MO, NV, NC, OH, PA, SC, SD, TN, TX, and WI. Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Branch is remote first, with most Branchers choosing to work from home. Our headquarters are located in Columbus, Ohio, where we come together from time to time to build relationships and connect with each other in real life. We also have office space in Columbia and Concordia, Missouri as well as Forreston, Illinois. Once a year, the entire company gathers for “BranchFest”, a highlight of the year for many Branchers.
About the role
The Senior Lead, Digital Channels is a key role responsible for driving the strategy and day-to-day execution of Branch’s emerging digital acquisition channels, which includes digital media, affiliate and lead gen partners, and embedded partners. The role is ideal for someone with an entrepreneurial mindset and who is able to conduct rigorous analysis and synthesize disparate information across marketing, design / UX, product, and finance, then act as a ‘quarterback’ to mobilize the cross-functional resources needed to drive success.
While the ability to effectively coordinate resources across functional teams is necessary to success in this role, we are looking for a roll-up-the-sleeves “doer” and not a “delegator.”
Key Responsibilities
Work closely with Branch’s senior leadership team on the growth strategy for digital channels
Drive the success of these new and emerging digital channels through the rigorous analysis of performance data across the customer lifecycle, from targeting the right prospects, to managing acquisition economics, to working with the UX team on improvements to the conversion funnel and the marketing team on communications over the course of the customer lifecycle
Define action plans and coordinate resources across cross-functional teams, including marketing, design & UX, data science, product underwriting, and sales & support
Own the core KPI’s for the channel, including growth targets, cost per quote, and cost per customer acquisition
Skills, Knowledge, and Expertise
5 to 10 years of career experience with a proven track record of success in a fast-paced, entrepreneurial environment
4+ years of experience with digital media and/or performance marketing
4+ years of experience optimizing for profitability and growth across a complex value chain
Deep experience with tracking, attribution, and conversion funnel metrics
Exceptional problem-solving, collaboration, and communication skills
Strong program management abilities, including planning and driving execution
Thought Leadership: Recognized expert who drives innovation, thought leadership, or practice development.
Scalable Solutions: Builds tools, systems, or programs that scale across the business.
Peer Developer: Shapes team standards and mentors others in strategic execution.
Systems Thinking: Connects the dots between technical expertise and broader business needs.
Organizational Impact: Work materially advances team capabilities and organizational outcomes.
Preferred, But Not Required
Experience in insurance or a similarly regulated industry
Bachelor's degree in a highly quantitative or analytical field or MBA
Why join us at Branch?
We’re all about getting back to getting each other’s back - that means Branchers, too. So we provide benefits that let you work and live to your fullest.
Above-market salary - Branch is a data-driven company, so we do the math on salaries, too. If you get an offer from Branch, you can expect compensation that hits above the mark.
Pay equity and transparency - Our pay isn’t just market-driven, it’s equitable. We let experience and performance drive your success, never your gender, race, orientation, or beliefs.
Remote-first (with perks) - Work from where you’re most comfortable. We’ll take care of your work from home set-up and monthly internet. We also have a Columbus headquarters if you’d like to join us in an office.
Flexible YouTime - We don’t just let you control your own time off. We actually encourage you to use it. After your first year at Branch, we’ll give you $1000 toward your next vacation.
Employee stock options - You’re not just an employee. If you’re full-time, you’re also a part-owner. You’ll have stock options so you can invest in the company you’re helping to grow.
Medical, vision, dental - Get all the coverage you need for a healthy, happy life.
401k and contribution matching - Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.
What to expect
In light of recent hiring scams across the United States, here’s what the process will look like with Branch (so you know it’s us):
Please apply to open positions directly through our site. If you don’t see it here, then it shouldn’t exist on another job board. If you’re ever unsure about the legitimacy of a Branch job posting found on another site, please check the listings here to verify.
If you're selected to move onto the next phase of the hiring process, a member of our Branch talent team will reach out to you directly from the email domain @ourbranch.com to guide you through our process.
The process will include a number of interviews, which will all happen either over the phone or on video calls.
We will never ask for personal payment or require you to purchase equipment during our interview process. Always be sure to protect your personal information.
Equal Employment Opportunity Employer
At Branch, we are deeply committed to community. Branch is an Equal Employment Opportunity employer. All qualified applicants and/or employees will receive consideration for employment without regard to the individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.