Senior Manager / Head of SEO, AEO & GEO
ArmorCode is on a mission to supercharge security teams with a new model to reduce risk and burn down critical security tech debt. With its AI-powered ASPM platform, ArmorCode integrates with all your security scanners across applications, infrastructure, containers, and cloud to unify and normalize findings, correlates them with business context and threat intel through adaptive risk scoring, and orchestrates security workflows to empower developers to remediate issues without disrupting their flow. ArmorCode delivers unified visibility, AI-enhanced prioritization, and scalable automation for customers so they can realize a complete understanding of risk, respond at scale, and collaborate more effectively.
Enterprises of all sizes scale their security effectiveness by more than 10x and maximize their ROI on existing security investments with ArmorCode through managing Application Security Posture, Risk-Based Vulnerability Management, Software Supply Chain Security, DevSecOps, and Risk & Compliance. ArmorCoders believe in 5 core values: Hungry. Humble. Hardworking. Honest. Human. Our organization is powered by exceptional professionals who bring fresh ideas and passion to their roles, believing that nothing is beyond reach when our "5H" principles are applied. In their work and professional relationships, ArmorCoders commit to excellence and experiences that leave an impression.
Role Mandate (Why this role exists)
Search is no longer just “Google rankings.”
This role owns how our brand is discovered, trusted, and referenced across:
- Traditional search engines (SEO)
- Answer engines & AI search (AEO: ChatGPT, Perplexity, Gemini, Copilot, etc.)
- Generative results & citations (GEO)
- High-intent content → conversion paths
Key Responsibilities
1. Search Strategy in a Post-Keyword World
- Define and execute SEO + AEO + GEO strategy aligned to enterprise buyer journeys
- Shift focus from keyword rankings to:
- Topic authority
- Entity coverage
- Brand mentions & citations in AI answers
- Identify priority buyer questions, jobs-to-be-done, and use-case clusters
2. Content Strategy & Authority Building
- Partner with Product Marketing, Demand Gen, and SMEs to:
- Build pillar content, use-case hubs, comparison pages, and POV assets
- Translate complex SaaS value into search-discoverable narratives
- Guide content teams on:
- Information architecture
- Schema & structured data
- E-E-A-T signals (experience, expertise, authority, trust)
- Ensure content works for:
- Humans
- Crawlers
- LLMs
3. AEO / GEO (Answer Engine & Generative Optimization)
- Optimize content for:
- Featured snippets
- Direct answers
- AI citations and references
- Track and improve:
- Brand visibility in LLM responses
- Prompt-based discovery
- Experiment with:
- FAQ structuring
- Knowledge graph alignment
- Author pages, expert attribution, and source credibility
4. Technical SEO & Web Conversion Excellence
- Own technical SEO fundamentals:
- Crawlability, indexing, site speed, Core Web Vitals
- JS frameworks, rendering, international SEO
- Work closely with Web & Engineering teams on:
- Conversion-oriented landing pages
- Forms, gating strategy, and attribution
- SEO-safe experiments and A/B tests
- Balance SEO scale with enterprise-grade web governance
- Own VWO as a tool
5. Backlinking, Partnerships
- Build and scale high-quality backlink & authority programs:
- Analyst firms
- Ecosystem partners
- Developer, security, or SaaS communities
- Technical references
- Build earned authority, not “link building”:
- Research reports
- Data studies
- OSS or community contributions
- Analyst and peer citations
6. Measurement, Insights & Influence
Measure success beyond traffic:
- Pipeline influence
- Assisted conversions
- Account-level impact
Understand multi-touch attribution well enough to:
- Defend organic investment
- Align with RevOps and Sales
What We’re Looking For
Must-Have Experience
- 7–10+ years in SEO / organic growth
- 3+ years in Cybersecurity, DevSecOps, Cloud, Infra, or deeply technical B2B SaaS
- Proven ability to scale organic growth without compromising brand or UX
- Hands-on experience with:
- Technical SEO
- Content strategy
- Link / authority building
- Comfort with understanding technical content
Strong Advantage If You Have
- Experience optimizing for:
- AI search / LLM discovery
- Zero-click search environments
- Familiarity with:
- Schema.org, knowledge graphs, entity SEO
- HubSpot / Marketo / Salesforce attribution
- Experience working with:
- PMM
- Demand Gen
- Product & Engineering teams
Tools & Stack (Must Have)
- Google Search Console, GA4
- Ahrefs / Semrush
- Screaming Frog / Sitebulb
- CMS (Webflow / WordPress / headless CMS)
- LLM monitoring tools (Perplexity, ChatGPT testing, emerging GEO tools)
Mindset We Care About
- Thinks in systems, not hacks
- Comfortable with ambiguity and fast platform shifts
- Can debate with PMM, engineers, and leadership — and win with logic
- Obsessed with buyer intent, not just rankings
Success in 12 Months Looks Like
- Clear topical authority in priority enterprise use cases
- Measurable pipeline contribution from organic
- Brand consistently referenced in AI answers
Search seen internally as a strategic growth lever, not a channel
Equal Opportunity
ArmorCode is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected category. All qualified individuals are encouraged to apply and will receive consideration for employment regardless of their background or characteristics. We are committed to fostering a diverse and inclusive workplace where everyone is treated with respect and dignity.