Senior Manager, Integrated Media Planner (Remote)
Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on Mac, Windows, iOS, and Android, our search engine, and the latest — Privacy Pro. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work — you've come to the right place!
Your Team and Role
On the Marketing & Communications (Marcom) Functional Team, you'll drive profitable acquisition of new users, aim to help millions of people take back control of their personal information, and work on related projects. Projects include:
Own development and execution of integrated media plans that drive product awareness and profitable new customer acquisition across TV, CTV, YouTube, OOH, radio, and emerging channels.
Lead reporting and analysis of campaign performance across brand and direct response objectives. Translate data into clear, actionable recommendations and secure stakeholder buy-in for optimization strategies.
Build and optimize the infrastructure for media buying—including measurement frameworks, vendor partnerships, process documentation, and team training—to increase speed, accuracy, and strategic impact.
As a Senior Integrated Media Planner, you'll be responsible for scaling our presence in traditional and emerging channels while implementing processes that improve campaign velocity and efficiency, all with the goal of profitably growing DuckDuckGo's user base. You'll manage media agency relationships end-to-end, lead briefings and negotiations, optimize media mix to maximize ROI, and build measurement frameworks that connect brand awareness efforts to user acquisition.
About You
10+ years of progressive experience in media planning roles, with significant agency-side experience in integrated campaign planning across brand and direct response contexts preferred.
Hands-on expertise planning and managing TV, CTV, YouTube, and offline campaigns, with a demonstrated track record of scaling growth and brands profitably.
Deep understanding of linear TV buying, programmatic and reserved buy CTV, YouTube reservation vs. auction dynamics, and offline media planning for large national multi-channel campaigns.
Proven experience managing media agency relationships, including briefings, negotiations, performance reviews, and optimization.
Hands-on experience with media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to measure both brand and performance objectives.
Strong analytical skills, you’re comfortable with GRP/TRP/reach & frequency analysis and building ROI projections
Ability to design cohesive integrated campaigns where traditional and digital channels work in concert.
Excellent communication skills—you can clearly articulate complex media strategies and recommendations to executives and cross-functional stakeholders, in both written and verbal form.
Some client-side and agency experience in US media.
Compensation
$178,500 USD annually and stock options. Compensation is identical within professional levels, regardless of geographic location or team. Compensation for each professional level is transparent across the organization.
Our Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.
Hiring Process
Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about how we hire.
Diversity, Equity and Inclusion
DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.
We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@duckduckgo.com to let us know the nature of your request.
Please note that:
You’ll be required to attend meetings on camera via video conferencing
Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.
While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.
A successful candidate must pass a background check as a condition of joining the team.
By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.
Disclosure Statement: Use of AI in Hiring Process
As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process.
Key Principles:
Data Privacy: All information provided in your application will be handled in accordance with our Recruiting Privacy Policy. We ensure that your personal information is protected and used solely for recruitment purposes.
Human Oversight and Accountability: The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI's input alongside other factors.
Transparency: We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.
By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at careers@duckduckgo.com. Thank you for your interest in joining DuckDuckGo!