Senior Manager, Media (CRM, SNU, Talent Brand)

You will lead the development and execution of the regional media strategy, ensuring alignment with Global Center of Excellence (COE) standards while tailoring activations to local market dynamics. This role embeds buyer-group-led media strategies into holistic planning, maximizing pipeline impact and accelerating account-based growth across the region.

Reporting to the Regional Director of Media, this leader serves as the primary regional point of contact for the Media Agency of Record. They oversee regional budget governance, executional excellence, compliance, and cultural relevance across all paid media touchpoints in support of integrated marketing campaigns.

Key Responsibilities

Strategic Leadership & Planning

• Define and lead the regional media strategy and channel mix for an assigned global region, optimizing investments across complex B2B buyer journeys.

• Ensure regional programs reflect Global COE strategy while accelerating buyer-group pipeline velocity and achieving regional business and brand KPIs.

• Champion highly targeted Buyer Group media strategies across digital and offline channels, enabling ABM at scale.

• Partner with Audience Intelligence to translate insights into actionable media approaches that effectively engage priority accounts.

Agency & Execution Management

• Serve as the day-to-day regional lead for the Media Agency of Record.

• Define performance standards and governance frameworks to ensure quality, efficiency, and accountability.

• Drive the agency testing and innovation roadmap, leveraging emerging channels, formats, and optimization strategies to increase ROI and maintain competitive advantage.

• Approve media strategies and optimizations aligned to Buyer Group KPIs.

Performance & Optimization

• Synthesize media, audience, and analytics data into a unified performance narrative, providing actionable recommendations to improve pipeline velocity and GTM outcomes.

• Monitor creative asset performance and partner with content strategists to optimize messaging and formats.

• Develop executive-ready summaries of campaign plans and performance for internal stakeholders.

• Deliver quarterly and campaign-level reporting to support regional and global business reviews.

Financial Stewardship & Governance

• Manage SOWs, invoicing, budget pacing, and variance tracking.

• Provide forecasting inputs and financial visibility to the Regional Director.

• Ensure media investments are compliant, culturally resonant, and aligned to integrated marketing objectives.

Cross-Functional Collaboration

• Collaborate closely with Integrated Marketing, Audience Intelligence, and Regional Marketing teams to ensure synchronized execution.

• Influence adoption of high-impact, buyer-group-centric media strategies across regional teams.

• Provide input into the AdTech stack roadmap, evaluating emerging technologies and defining data flows in partnership with Activation & Experience leadership.

Key Deliverables

• Regional Performance Media Activation Plan

• Campaign and Quarterly Performance Reports

• Regional Insights for Global and Regional QBRs

• Budget Governance and Forecasting Reports

• Testing and Innovation Roadmap

Qualifications

Qualifications & Experience

• Proven expertise in regional media activation within a global framework.

• Strong understanding of regional GTM dynamics and complex B2B buying cycles.

• Demonstrated ability to apply global strategic standards to local market nuances.

Core Competencies

Technical Expertise

• Advanced B2B Media Strategy (global, multi-channel)

• Agency Management & Governance

• Strategic Media Planning & Journey Mapping

• ABM Activation Platform Experience

• Cross-Channel Measurement & Attribution

• Budget Management & Financial Acumen

Leadership Capabilities

• Cross-Functional Orchestration & Collaboration

• Accountability & Results Orientation

• Strategic Storytelling & Executive Communication

• Analytical Thinking & Commercial Acumen

Additional Information

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

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