Senior Manager of Demand Generation
This role is open to remote candidates
About the team
The Demand Generation team drives growth for TOPdesk by creating, executing and optimizing data-informed online marketing strategies that increase awareness, generate qualified leads and contribute directly to pipeline and revenue. The team owns paid media, database marketing, adtech/analytics and marketing automation, and is responsible for scalable digital campaigns and performance reporting across global and regional markets.
The team’s services include paid search, programmatic display, paid social, lead buy/content syndication, third-party email/placements and performance reporting — with a clear mandate to support sales enablement and predictable pipeline growth.
Role summary
We’re hiring a hands-on Senior Manager of Demand Generation to lead this global team day-to-day, scale paid and automation programs, own measurement & attribution, and coach a distributed group of specialists. You will translate strategic goals into campaign plans, govern measurement and adtech, manage vendors and budgets, and partner closely across Brand, Product Marketing, Field Marketing and RevOps to ensure campaigns deliver high quality leads and measurable pipeline outcomes.
What you’ll own / key responsibilities:
Team leadership & development — Manage, mentor and grow a distributed team of paid search, paid media, adtech/analytics and marketing automation specialists. Set clear goals, run regular 1:1s, lead hiring and support career development. (Team currently includes paid search, paid media, adtech/analytics and HubSpot/automation roles.)
Strategic planning & execution — Define and execute multi-channel paid acquisition strategies (paid search, social, display, programmatic, video) aligned to funnel stages and GTM priorities; balance global frameworks and regional localization.
Marketing automation & lifecycle — Own lead nurture, scoring and campaign triggers working with HubSpot specialists to convert engagement into pipeline and improve lead lifecycle management.
AdTech & analytics governance — Ensure robust tracking and data quality (GTM, GA4), drive cross-channel attribution, and maintain the adtech stack to enable reliable performance measurement and optimization.
Budgeting & vendor management — Own budget allocation, pacing and vendor/agency relationships for global and regional paid activity; optimize spend for ROI and pipeline contribution.
Performance reporting & insights — Standardize dashboards and KPIs, translate campaign performance into actionable insights, and present impact to marketing leadership and cross-functional partners.
Cross-functional partnership — Work closely with Brand, Product Marketing, Web/UX, Field Marketing and RevOps to align messaging, landing pages, scoring and hand-offs to sales.
Success metrics (what great looks like)
Your performance (and the team’s) will be measured against the Demand Gen KPIs already in use:
- Monthly site traffic and conversion performance
- Cost per MQL (CPMQL) and ROI on paid campaigns
- MQL → SQL conversion rate and pipeline contribution
- Email open / click rates, nurture performance and lead quality
- SEO rankings for priority keywords and social engagement rates
Qualifications
- 6–10+ years’ experience in digital performance marketing with progressive responsibility
- 2+ years managing and developing teams of marketers.
- Demonstrated ownership of paid search (Google Ads, Microsoft Ads), paid social and programmatic (DV360 / DSPs), with a record of scalable campaign performance.
- Strong technical fluency with adtech and analytics: Google Tag Manager, GA4, conversion tracking and cross-channel attribution models.
- Hands-on experience with marketing automation and CRM integration (HubSpot or similar) to build nurture programs and scoring models.
- Proven budgeting and vendor/agency management experience, including negotiating and evaluating partners.
- Excellent data literacy (dashboards, A/B testing frameworks, experimentation) and ability to convert analysis into strategic decisions.
- Strong cross-functional collaboration and stakeholder management skills; experience working alongside RevOps/Sales/Brand/PMM.
Nice-to-have
- Experience at a SaaS / B2B org targeting ITSM or enterprise buyers.
- Experience managing distributed/regional marketing specialists and localizing global programs.