Senior Manager, Omnichannel & Digital (Contract)
Location(s): Munich, Germany
Level of position: Senior Manager
Position type: Office-based, in alignment with BlueFlex model*
Reporting Line: Marketing Lead
How will your role help us transform hope into reality?
Are you ready to lead the charge in transforming how we engage with our health care providers? Blueprint Medicines is seeking an innovative Senior Manager Omnichannel & Digital to join our Commercial team during an exciting period. With our leading expertise in mast cell diseases, this role is critical in shifting to a customer-centric model in targeting and moving beyond a classic marketing approach. You will be instrumental in building and executing our omnichannel and digital strategy, and execution of omnichannel communications tactics. This role involves close collaboration across Commercial and medical, including field teams. With 3 launched indications in Mastocytosis with ambitious growth trajectory, your expertise will also help us prepare for the future. Reporting to the Marketing Lead Germany, you will have the opportunity to shape and define the omnichannel commercial landscape at Blueprint Medicines Germany, setting new standards for customer engagement and experience.
What will you do?
Set and Build Omnichannel Strategy:
- Develop and execute a comprehensive commercial omnichannel engagement strategy that aligns with our commercial goals that integrate personal and non-personal touchpoints across the HCP journey
- Develops systems, procedures, and processes to optimize our omnichannel engagement including utilization of data to analyze and measure the effectiveness of medical omnichannel engagement efforts
- Oversee external vendors who support omnichannel tactics
- Maintain awareness of competitive digital landscape and digital opinion leaders, including evaluation of trends that can be used to drive tactics and best practices
- Ensure all omnichannel initiatives adhere to governance, legal, compliance, and regulatory standards
Customer Experience Optimization:
- Develop specific customer experience activation and channel strategies across digital (web & media), peer-to-peer programming, events, and field interactions
- Ensure the customer experience is optimized for key stakeholders by leading engagement content mapping for customer segments
Data-Driven Decision Making:
- Collaborate with Digital Operations to define KPIs and analytics, establish testing plans, and drive continuous improvement
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Analyze and interpret data to provide actionable insights and recommendations for optimizing omnichannel strategies
Content Development and Consistency:
- Develop content mapping and work with cross-functional teams (i.e. medical to ensure the right materials and messaging are created
- Ensure content consistency and alignment with commercial objectives and customer needs across all channels.
Training and Support:
- Provide training and support to internal teams on omnichannel strategies and tools.
- Stay current with industry trends and best practices in omnichannel marketing and customer experience.
Budget and Resource Management:
- Manage budgets and resources effectively to maximize ROI on omnichannel initiatives.
What minimum qualifications do we require?
- 5+ years’ relevant experience in the Biotech or Pharmaceutical industry
- Rare disease, allergy/immunology, or oncology experience is preferred
- Experience leading omnichannel and digital tactics and familiarity with omnichannel and medical education platforms
What additional qualifications will make you a stronger candidate?
- Strong planning and organizational skills to prioritize projects.
- Strong creative skills
- Experience with content management systems (e.g., Veeva Vault)
- Good interpersonal skills and ability to interact effectively as part of a multidisciplinary team
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent communication and interpersonal skills
- Ability to work with cross-functional teams in the development and delivery of medical strategic imperatives
- Strategic thinker with a passion for customer-centric medical education
- Strong organizational skills and attention to detail
- Ability to adapt to a fast-paced and dynamic work environment
- Commitment to Blueprint Medicines’ Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism
Why Blueprint?
At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.
This is the place where the extraordinary becomes reality, and you could be part of it.
Patients are waiting. Are you ready to make the leap?
Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company that seeks to improve and extend patients' lives by solving important medical problems, with a focus on allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success,leveraging our established research, development, and commercial capability and infrastructure, we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information, visit www.BlueprintMedicines.com and follow us on X (formerly Twitter; @BlueprintMeds) and LinkedIn.
*Blueflex is our operating model which optimizes culture, productivity, & flexibility by maximizing the critical strengths of in-person work with the benefits of added flexibility. Blueflex allows for mix of in-office and remote work, enables flexibility to meet individual and business needs and makes effective use of our facilities and resources. It is a culture enhancer.