Senior Marketing Manager, B2B Demand Generation

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.

Virta Health is looking for an action-oriented senior marketer to accelerate our enterprise demand generation efforts. This person will develop and execute innovative, data-driven marketing programs that create measurable impact in our target markets. In this role, you’ll own the strategy and execution of campaigns designed to generate qualified pipelines and accelerate deal velocity across key segments.

You’ll work cross functionally with the demand gen, product marketing and sales teams to bring compelling campaigns to life - leveraging webinars, email nurture programs, ABM, digital advertising, and thought leadership content. This is a high-visibility, hands-on role for a creative yet analytical marketer who thrives on driving results.

Responsibilities

• Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth.

• Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up.

• Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising.

• Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points.

• Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency.

• Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.

• Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Get up to speed on 2026 plans and 1H campaigns, step in to run existing projects forward

• Learn demand generation tools, evaluate areas with greatest opportunity, create action plan where necessary

• Align closely with sales and consultant relations to understand how to activate channel for greater growth

• Partner with Enterprise Marketing Team and Sales to deploy campaigns that deliver highly qualified leads to SDRs

• Partner with Commercial Optimization Team on more sophisticated attribution frameworks

Must-Haves

• 7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment

• Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue

• Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc

• Creative thinker who can translate business objectives into engaging marketing programs

• Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions

• Excellent project management skills with the ability to juggle multiple campaigns simultaneously

• Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment

• Bachelor of Science/Bachelor of Arts preferred

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $144,942-$170,000/year. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.

Clinical roles: We currently do not hire in the following states: AK, HI, RI

Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

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