Senior Marketing Manager - DoneDeal Cars (14 month contract)

What’s the Opportunity

Now is the most exciting time to join DoneDeal Cars as we write our next brand chapter. We’re Ireland’s number one place to buy and sell cars, with the widest selection from trusted dealerships and we’re turning that strength into even bigger growth. This role requires a hands-on executor. If you are hungry for a career defining chapter with one of Ireland’s most iconic brands, this is the role for you.

What will I be doing

Reporting to the CMO, your key responsibilities include:

Brand performance & strategy

• Owning and growing the Top of Mind (ToM) metric and overall brand performance for DoneDeal Cars.

• Define the 12-month DoneDeal Cars strategy to win ToM and market share: campaign narratives, target segments and where/when we show up. Back recommendations with data, make explicit trade-offs and reallocate budget to the highest-ROI bets.

• Set strategy-aligned OKRs; translate them into a sequenced plan of initiatives. Put measurement in place before launch and consistently beat targets.

Brand stewardship & customer insight

• Demonstrate a brand-guardian mindset; treat the DoneDeal Cars brand as if they own it, protect consistency in design and tone and proactively correct off-brand work.

• Become and remain an expert in buyer and dealer behaviour. Build personas, run surveys and extract insights that guide communication.

Channels, media and partnerships

• Manage the Marketing budget to achieve the best value for maximum impact.

• Own the full media strategy and buying across all channels; select the most impactful inventory and negotiate for value..

• Lead the influencer strategy: identify the right creators, negotiate deals and ensure alignment with our brand and commercial goals.

• Oversee performance marketing with the Performance team: set objectives, budgets and guardrails; ensure optimisation for ROI across digital channels.

AI-enabled marketing

• Act as an AI-native marketer; use AI to accelerate creative development, content, audience building, and optimisation.

Experimentation & measurement

• Own the test-and-learn agenda - Define hypotheses, success metrics and a reporting cadence; scale what works and share learnings across the team.

Product Marketing

• Develop impactful go-to-market product strategies with clear audience, messaging and communication plans., ensuring alignment across product and design. Effectively frame how this messaging feeds into a bigger annual marketing plan.

B2B dealership growth

• Own the annual product update rollout to dealerships: compelling comms, webinars and collateral; segment-specific sequencing; data-backed plans applying lessons learned to maximise impact.

•  Partner with Sales Leadership on campaigns that drive MQLs.