Senior Marketing Specialist, Events & Catering- Toronto

We're hiring  a strategic and hands-on Senior Marketing Specialist, Events & Catering to lead marketing efforts across Oliver & Bonacini's Events & Catering portfolio. From campaign strategy and content planning to on-site event coverage and day-to-day execution, this role is ideal for a creative, self-directed marketer who thrives on ownership and thoughtful execution.

As the dedicated marketing lead for Events & Catering, you'll manage all communications, promotions, and content across key channels. This includes capturing and creating content, managing social media accounts, updating web and digital listings, and executing campaigns end to end.

*This full-time position is based in our downtown Toronto office and requires regular on-site presence at venues, including evenings and weekends.

Marketing & Social Media

• Lead the strategy and execution of marketing campaigns for Events & Catering, including seasonal promotions, new venue launches, venue spotlights, and menu rollouts
• Maintain an annual marketing calendar aligned with business goals and Event Sales priorities
• Manage Events & Catering social media channels end to end, including content planning, creation, publishing, community management, and performance tracking
• Create and publish social content across all Events & Catering accounts, including corporate channels, individual venues, and new brand launches
• Update and maintain venue web pages and promotional content across O&B websites
• Collaborate with the broader Marketing team to ensure Events & Catering campaigns are integrated across all touchpoints
• Maintain and update internal websites and external listings (e.g., Eventsource, Unique Venues) with accurate, current information

Content Creation & Event Coverage

• Lead and execute all event coverage for Events & Catering, from premium events and venue launches to ongoing programming and day-to-day activations
• Work closely with Event Specialists and the Event Sales team to identify content-worthy events and storytelling opportunities
• Capture on-site, social-first photo and video content at Events & Catering activations
• Build and maintain a library of imagery and video suitable for websites, digital marketing, and advertising (digital and print)
• Lead the planning and execution of photo and video shoots, including developing creative briefs, shot lists, and production timelines
• Coordinate and manage freelance photographers, videographers, or content creators when required
• Write, edit, and adapt content for social media, websites, digital listings, blog posts, and marketing materials
• Maintain and organize a comprehensive library of current event, venue, and catering assets

Project Coordination

• In collaboration with the Marketing team, oversee production and distribution of promotional materials including menu packages, trade show collateral, signage, and printed materials
• In collaboration with the Marketing team, oversee production and submission of advertising creative (magazine, out-of-home posters, etc.)
• Coordinate site visits, installations, deliveries, and execution of promotional projects
• Conduct regular audits to ensure digital listings and venue materials are accurate and up to date
• Maintain an updated list of vendors and suppliers
• Coordinate printing logistics, including specifications, quotes, and production timelines
• Support organization and governance of digital assets for the Events team
• Track marketing expenses and assist with budget reconciliation and invoice processing

Market Research & Reporting

• Conduct consumer and competitor research within the events and catering landscape
• Lead post-campaign reporting and performance analysis
• Monitor emerging event, hospitality, and social media trends, applying relevant insights to content creation and campaign execution

Qualifications

• 5–7 years of experience in marketing, communications, or hands-on digital content creation, ideally within hospitality, events, or lifestyle sectors
• Proven experience leading integrated marketing campaigns across digital, social, and print
• Strong hands-on experience capturing, creating, editing, and publishing content across social and digital platforms
• Excellent writing and editing skills with a refined understanding of brand voice
• Demonstrated ability to independently manage content creation and work with freelance photographers or creators when needed
• Highly organized, detail-oriented, and comfortable managing multiple timelines and priorities
• Experience with WordPress or other CMS platforms; basic photo, video, or design editing skills are a plus
• Collaborative, solutions-oriented, and confident working cross-functionally
• Degree or diploma in Marketing, Communications, or a related field preferred
• Evening and weekend availability as needed
• Legally eligible to work in Canada

**Applicants are highly encouraged to include a link to their portfolio or relevant work.

Additional Information

• This full-time position is based in our downtown Toronto office and requires regular on-site presence at venues, including evenings and weekends.
• This is an existing role with a current vacancy. 
• Salary Range: $60,000-$70,000

AI Disclosure
To ensure a fair and efficient recruitment process, some aspects of candidate screening may be conducted using AI software. All assessments and outcomes are reviewed by our hiring team to provide thoughtful, personalized consideration. We are committed to transparency and respect, ensuring a welcoming experience for every candidate.

Accessibility & Accommodation
Oliver & Bonacini is committed to providing an inclusive recruitment process. If you require accommodation or support during any stage of the hiring process, please let us know. We will work with you to ensure your needs are met in a respectful and timely manner.

Oliver & Bonacini's Diversity Commitment 

At Oliver & Bonacini Hospitality, we are committed to treating every employee with dignity and respect. We strive to be fair and just, and create working environments where our employees can be at their best.