Senior Marketing Technology & Analytics Manager
$140k - $180k USD
Welcome to Brightline! We are seeking an experienced and strategic leader to serve as Senior Marketing Technology & Analytics Manager, responsible for leading our marketing analytics, web analytics, marketing data operations, and data governance efforts. This strategic role drives insights and understanding across the marketing team to improve performance and optimize marketing resource allocation.
As a senior individual contributor, you will report to the Senior Director of Digital Growth. You will support both BrightLife Kids (free parental mental health coaching in California) and Brightline’s hybrid clinic business (expanding in the New York City metro area). This is an ideal role for a marketing analytics professional who combines strong technical and analytical acumen with a deep understanding of marketing technology, campaigns, and optimizing paid media performance.
Success requires strong communication, project management, and influencing skills to work effectively with cross-functional teams, including marketing leadership, vendors, paid media agencies, and contractors.
Responsibilities:
Paid Media Conversion Tracking & Optimization
Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements.
Lead broader initiatives to deepen understanding of prospects and members/caregivers, and advance our marketing attribution capabilities.
Marketing KPIs, Metrics, and Dashboards
Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking.
Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment.
Marketing Analytics Tooling & Data Architecture
Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau.
Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems.
Define and lead the requirements for creating a marketing database in Snowflake.
Cross-Functional Partnership
Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights.
Align teams around shared metrics and dashboards that drive transparency, inform decision-making, and improve performance.
Marketing Data Governance
Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g., HIPAA, CCPA, COPPA).
Define data ownership and implement best practices for documentation, validation, and data lineage.
Continuous Improvement
Evaluate and improve marketing data workflows, data quality, integrations, and automations to reduce tech debt and increase efficiency.
Identify opportunities for advanced analytics, experimentation, and predictive modeling to enhance marketing insights and performance.
Requirements:
Bachelor’s or Master’s degree in Marketing, a STEM field, or an MBA.
6+ years of experience in marketing analytics or a closely related field.
Demonstrated success leading high-growth marketing data initiatives, including system integration, marketing automation, and data ops support.
Excellent communication and stakeholder management skills, with a passion for data-driven storytelling and empowering others for self-service.
Strong project management and prioritization abilities, with comfort operating in ambiguous, fast-moving environments.
Experience managing marketing data in a regulated industry such as healthcare, and familiarity with privacy laws, such as HIPAA, COPPA, and CCPA.
Strong web analytics experience, including with tag management and CDPs.
Solid understanding of A/B testing and experimentation for websites.
Experience with SQL and working with data engineers and developers.
Proficiency with BI tools such as Tableau, Looker, or Power BI.
We offer several benefits, perks, and stipends:
Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
12 Company Holidays, Holiday Shutdown, Time Off, Parental Leave
Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
Stock Options
At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $140,000-$180,000.
Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce
At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation upon which our mission is built. We are committed to:
building a future where all families can access inclusive, high-quality care
creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive
systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems
ensuring that every employee, candidate, client, and family we serve is valued and respected
About Brightline
Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18. Brightline’s virtual and in-person outpatient services include diagnostic evaluation, therapy, psychiatry services (e.g. medication management), and psychological testing (to assess learning differences, school readiness, executive functioning difficulties [e.g. ADHD], and autism). In addition to Brightline’s generalized support, we offer focused programs including those that support anxiety, obsessive compulsive disorders, ADHD, and disruptive behaviors. Founded in 2019, Brightline has delivered care to tens of thousands of families with industry-leading results. We’ve been nationally recognized for clinical excellence and innovation for several years — recent awards include the Fast Company 50 Most Innovative Companies (2022) and Behavioral Health Business Companies to Watch Award (2024). Brightline is based in Palo Alto and is backed by investors including Boston Children’s Hospital, Northwell Health, Blue Cross Blue Shield of Massachusetts, Google Ventures, KKR, and Oak HC/FT.