Senior Performance Marketing Manager (Berlin, hybrid)
A little about us
Redefining graphic design: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to traditional design tools: Build the new Adobe of tomorrow
Rapid growth: Millions of users within just two years of launch
Diverse team: 120+ team members representing 30+ different countries
Truly product-led company: Engineers, Product managers and designers are at the core of Kittl - shaping an engineering driven working culture
Strong funding: Raised over $45M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma
Learn more: www.kittl.com/career
Your role at Kittl
As a Senior Performance Marketing Manager at Kittl, you will take full ownership of our paid acquisition stack with a critical mandate to revitalize our Paid Search performance. You will operate as a high-impact individual contributor, managing six-figure monthly budgets to drive efficient subscription growth.
While maintaining our success on Social, your primary focus will be deep-diving into Google Ads data to restructure campaigns and unlock scalability. You will champion a culture of high-velocity creative testing, partnering with design teams to feed the algorithms with high-converting assets. Ultimately, you are the architect of our paid growth engine, balancing aggressive scaling with strict CPA and ROI targets.
What you'll do
Revitalize & scale paid search: Take end-to-end ownership of Google Ads (Search, PMax, YouTube, Display), deeply analyzing and restructuring accounts to improve performance and drive scalable growth
Manage multi-channel strategy: Oversee and optimize six-figure monthly budgets across Google and Meta, ensuring efficient capital allocation to maximize blended ROI
High-velocity experimentation: Own the experimentation roadmap, executing rigorous A/B tests on ad copy, creative assets, and landing pages to constantly improve CVR and lower CPAs
Deep data analysis: Dive deep into large datasets to uncover granular insights, moving beyond surface-level metrics to optimize for LTV, CAC, and incrementality.
Creative strategy feedback: Partner closely with the Creative team to guide the development of high-performing assets, translating data insights into clear creative briefs for both static and video ads
Build automated workflows: Leverage AI tools and scripts to automate routine bidding and optimization tasks, allowing you to focus on strategy, creative testing, and finding the next growth lever
What you’ll need
Proven paid search expertise: 4+ years of hands-on experience in Performance Marketing with a mastery of Google Ads (Search, YouTube, Display); Paid Social experience is a big plus
Budget scaling experience: A demonstrable track record of managing and scaling ad accounts with 6-figure monthly budgets, proving you can increase spend without sacrificing efficiency
Subscription growth background: Experience driving acquisition for a subscription-led business, with a strong command of unit economics like LTV & CAC
Analytical & technical depth: A deeply analytical mindset with proficiency in handling complex datasets, and a good understanding of attribution models and tracking to make evidence-based decisions
Advanced testing mindset: While proficient in standard A/B testing, you prioritize incrementality and lift analysis, looking beyond basic platform metrics to understand the true causal impact of your spend on business growth
Hunger & autonomy: You are a self-starter who thrives as an individual contributor, possessing an "owner" mentality to navigate ambiguity and aggressively chase performance targets
Interview process
Recruiter interview (30 min)
Interview with Growth Marketing Lead (30 min)
Take-home assignment
Interview with Head of Growth & Growth Marketing Lead (60 min)
Bar raiser interview with Chief of Staff, right hand to CEO (45 min)
We are looking for someone
Exceptionally driven to drive impact and challenge the status quo
Who takes extreme ownership & gets things done
Who goes above and beyond in their role
Who is deeply passionate about what they do
Benefits
Maximise your impact: No matter if you’re leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact
Hackathons: Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.
Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun
Flexible working hours: Our core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style
Remote work: Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours
Learning & development: Our L&D budget supports your professional growth
Mobility benefit: We fully cover your monthly BVG public transport ticket
Health and fitness: Urban Sports Club membership discount
Vacation: Up to 30 vacation days per year
#li-hybrid
🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!