Lifecycle Marketing Manager (Berlin, hybrid)
A little about us
Redefining graphic design: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to traditional design tools: Build the new Adobe of tomorrow
Rapid growth: Millions of users within just two years of launch
Diverse team: 120+ team members representing 30+ different countries
Truly product-led company: Engineers, Product managers and designers are at the core of Kittl - shaping an engineering driven working culture
Strong funding: Raised over $45M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma
Learn more: www.kittl.com/career
Your role at Kittl
You will be the backbone of our lifecycle and product communication efforts. As our Lifecycle & Product Marketing Manager, you will own our email, CRM, and Learn Hub operations, ensuring users receive the right guidance, messaging, and education at the right time.
Your goal is to turn lifecycle and education into reliable drivers of activation, feature adoption, and retention, while keeping all systems aligned with ongoing product changes. This role is highly execution-focused, with clear ownership and measurable impact, and will be critical to supporting our product-led growth as we scale into 2026. You will report into Product Marketing / Growth.
What you'll do
Own lifecycle & CRM operations: Manage our customer communication platforms end-to-end across onboarding, activation, feature adoption, retention, and winback; keep lifecycle flows up to date with product changes and new features; maintain CRM structure, segmentation, triggers, and hygiene
Run lifecycle experiments: Test messaging, timing, segmentation, and triggers across lifecycle journeys; measure and report on performance (activation, CTR, CVR, retention, upgrades); establish a clear testing and learning cadence
Own the Learn Hub: Maintain Learn Hub structure, content prioritization, and ongoing updates; ensure Learn Hub stays aligned with product changes and user needs; integrate Learn Hub content into lifecycle and onboarding flows
Support product launches & adoption: Plan and execute lifecycle support for product launches; drive feature discovery and adoption through email and education; partner with Product and Engineering to surface the right content at the right moment
Collaborate cross-functionally: Work with Engineering to define events, triggers, and tracking; translate user insights and product updates into clear, product-led messaging
Drive lifecycle impact: Improve activation, feature adoption, retention, winback, and upgrades through continuous optimization across lifecycle journeys
What you’ll need
Experience: 3+ years experience in lifecycle marketing, product marketing, growth, or CRM; hands-on experience owning email or lifecycle programs
Platform confidence: Experience with CRM and lifecycle tools (e.g. Customer.io); comfort working with events, data, and engineers
Execution mindset: Strong ownership and bias toward action; comfortable managing complex systems and keeping them organized
Clear communication: Strong writing skills for product-led emails and educational content; ability to turn product updates into clear user-facing guidance
Testing & learning: Data-informed mindset with experience running and analyzing experiments
Interview process
Recruiter interview (30 min)
Interview with Head of Growth (30 min)
Take home assignment
Technical Interview, present case study (45min)
Bar raiser interview with Chief of Staff, right hand to CEO (45 min)
We are looking for someone
Exceptionally driven to drive impact and challenge the status quo
Who takes extreme ownership & gets things done
Who goes above and beyond in their role
Who is deeply passionate about what they do
Benefits
Maximise your impact: No matter if you’re leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact
Hackathons: Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.
Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun
Flexible working hours: Our core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style
Remote work: Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours
Learning & development: Our L&D budget supports your professional growth
Mobility benefit: We fully cover your monthly BVG public transport ticket
Health and fitness: Urban Sports Club membership discount
Vacation: Up to 30 vacation days per year
#li-hybrid
🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!