Senior Product Marketing Manager
$141k - $166k USD
Modern Health
Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.
Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.
More about our culture and what you can expect when you join the team:
- “It Takes a Village” culture. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all.
- We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
- We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth.
- We demonstrate empathy. We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
- We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right.
Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 Well-Being Trailblazer Award. To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—US based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.
We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!
Role Overview:We are seeking an experienced Senior Product Marketing Manager to join Modern Health's marketing team. This individual will be instrumental in translating our clinical differentiation and platform capabilities into compelling narratives for enterprise buyers — helping HR and benefits leaders understand why Modern Health is the partner of choice for workforce mental health.
You will play a pivotal role in driving go-to-market success by developing deep fluency in our buying committees, sharpening our competitive positioning, and ensuring every customer-facing message reflects both the business case and the human value of what we offer.
Key Responsibilities:
Market & Buying Committee Intelligence
- Develop deep expertise in Modern Health's buying committee dynamics — including CFO, CHRO, Benefits Operator, Risk/Compliance, and Procurement — mapping each stakeholder's unique priorities, objections, and success metrics.
- Conduct ongoing market research to track competitive positioning, industry trends, and shifts in employer mental health investment priorities.
- Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels that reflect real purchase behaviors, not just job titles.
Product Positioning & Messaging
- Develop and articulate clear, differentiated product positioning and messaging tailored to distinct stakeholder audiences, including HR leadership, benefits teams, and executive buyers.
- Collaborate with product management to ensure tight alignment between platform capabilities and market narratives — translating features into business and clinical outcomes.
- Own and evolve Modern Health's core messaging framework, ensuring consistency across all channels while enabling flexibility for segment-specific conversations.
Go-to-Market Strategy
- Design and execute go-to-market plans for new product launches, feature enhancements, and repositioning initiatives — with clear milestones, cross-functional owners, and defined success criteria.
- Define KPIs for product marketing initiatives and create regular reporting cadences that connect marketing performance to pipeline and revenue impact.
- Partner with Product to build launch readiness frameworks that scale across multiple simultaneous initiatives.
Sales Enablement & Competitive Intelligence
- Partner with Sales to develop high-impact tools including pitch decks, competitive battlecards, RFP response frameworks, one-pagers, and case studies.
- Lead competitive intelligence efforts — tracking competitor movements, synthesizing insights, and arming Sales with the positioning language to win in head-to-head evaluations.
- Develop and deliver training to help sales teams confidently navigate complex B2B2C buying dynamics and multi-stakeholder deal cycles.
Cross-Functional Collaboration
- Work closely with Product, Sales, Client Success, and Clinical teams to ensure marketing strategies reflect the full arc of the customer experience.
- Act as the voice of the customer in internal discussions — bringing market intelligence and client feedback to inform product roadmap and positioning decisions.
Pipeline & Revenue Influence
- Partner with Demand Generation to design integrated campaigns that move both employer buyers and their employees to action.
- Support client retention and expansion by partnering with Client Success on renewal messaging, upsell narratives, and outcomes storytelling.
- Monitor market feedback and satisfaction data to continuously refine messaging and ensure Modern Health's positioning remains differentiated.
What Success Looks Like at 6 Months
- You've built a clear, well-researched view of Modern Health's competitive landscape and have updated our battlecards and core messaging framework accordingly.
- Sales has a refreshed, cohesive set of enablement materials and reports higher confidence in positioning Modern Health against top competitors.
- At least one major product launch or repositioning initiative has been brought to market with a structured GTM plan and measurable early results.
- You've established yourself as the internal expert on our buyer archetypes, and your insights are actively influencing roadmap and campaign decisions.
- Cross-functional partners across Product, Sales, and Client Success see you as a trusted strategic collaborator — not just an execution resource.
Qualifications:
- Minimum of 5 years of product marketing experience required, with meaningful focus on B2B and B2B2C models in healthcare, health tech, or employee benefits.
- Must have 3+ years of healthcare industry experience.
- Demonstrated experience marketing to HR, benefits, or People leadership audiences — understanding their decision-making context, budget cycles, and internal political dynamics.
- Familiarity with the mental health benefits, EAP, or broader workforce wellbeing landscape strongly preferred.
- Proven track record in market research, competitive positioning, and go-to-market strategy execution — ideally across multiple simultaneous product lines.
- Experience supporting complex enterprise sales cycles, including RFP processes, buying committee navigation, and multi-stakeholder deal strategy
Skills & Competencies
- Exceptional written and verbal communication skills — able to write for a CFO, speak to a CHRO, and coach a sales rep, all with equal credibility.
- Strong cross-functional leadership skills with a demonstrated ability to influence without authority across Product, Sales, and Executive stakeholders.
- Data-driven orientation with the ability to define, measure, and report on marketing's contribution to pipeline and revenue outcomes.
- Familiarity with product management processes and agile methodologies; comfortable working in fast-paced, iterative environments.
- Ideal candidates will have achieved Product Marketing Certification.
Education
- Bachelor's degree required in Marketing, Business, Healthcare Administration, Public Health, Communications, or a related field.
- MBA or Master's degree in a relevant discipline strongly preferred — particularly for candidates whose undergraduate background is outside business or healthcare.
- Coursework or certification in product marketing.
- Equivalent experience in lieu of advanced degree will be considered for candidates with exceptional applied expertise in healthcare marketing.
Benefits
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
Equal Pay for Equal Work Act Information
Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.
- Zone 1: San Francisco Bay Area and New York City Metro
- Zone 2: All other California locations and Seattle, WA
- Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin,
TX, CT, IL, MA, NH, NJ, OR, RI, VT - Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.
Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.
Zone 1
$141,400—$166,400 USD
Zone 2
$127,260—$149,760 USD
Zone 3
$127,260—$149,760 USD
Zone 4
$113,120—$133,120 USD
Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.