Senior Promotions Manager
About YSI
Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and creativity sets us apart in the market.
We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.
Job Purpose
This is an exciting opportunity for an ambitious leader to make a big impact in a varied and exciting role within a fast-growing business.
As Senior Promotions Manager, you will be accountable for the creation and execution of compelling promotional activity to targeted segments of customers that optimise marketing spend.
Managing a large team, made up of designers, copy writers, exec and managers, this position is expected to work with the wider business to understand strategic goals and fulfil promotional activities that enhance our player experience, engagement, retention and commercial KPI’s.
Areas of Responsibility
- Own the promotional roadmap and calendar of all YSI brands by developing, orchestrating the execution of the weekly and monthly promotional plan.
- Determine and allocate monthly onsite promotional budget in an optimal way.
- OKR setting and KPI monitoring for your team.
- Lead brainstorming and facilitate the ideation of exciting and engaging customer centric ATL, TTL and headline omnichannel campaigns.
- Share roadmap with key stakeholders, ensuring feedback is gathered and the appropriate teams are consulted.
- Work closely with the Commercial Lead for the planning, monitoring and optimising the promotional pricing and reward strategy - while balancing reward costs.
- Manage the wider team, encouraging a collaborative and empowering working environment, that enables career development.
- Ownership of the brand style guide and ensuring all content is on brand and within company guidelines.
- Continuously analysing the performance of promotional activity and reporting back to the business on learning.
- Work closely with the CRM, Product and VIP teams to support regular and ad-hoc promotional activity in those departments.
- Work with CRM team to define customer segmentation to ensure the customer is receiving the right offer, at the right time, through the right channel.
- Responsible for developing ideas for new promotional mechanics and onboarding any third-party tools to support the business growth.
- Accountable for ensuring our social media promotional activity is delivered relevant and timely by the social media manager.
Requirements
- Strong creative skills with a flair for fun, engaging written and visual communication to support the vision and style of multiple brands.
- Native English level (understanding of North American market a plus)
- A proven background in marketing
- Gaming industry experience an advantage but not essential (focus on Casino and/or Bingo preferred)
- Highly organised and proactive with strong attention to detail a must
- Able to work independently under tight deadlines
- Data driven and commercially savvy
- A strong sense of prioritisation and an enthusiastic, “can do” attitude
Benefits
- Competitive salary
- Performance Bonus
- Private Health Insurance
- Opportunities for career growth and development.
- Collaborative and dynamic work environment.
Join our team and contribute to creating a vibrant and supportive social gaming community! If you are a proactive and player-focused professional, apply now and be part of our mission to provide exceptional player experiences.