Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web) (f/m/x)
bonial helps you save time, money and paper!
We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?
Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.
We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.
bonial welcomes both full- and part-timers!
Environment
We are seeking a dynamic and results-oriented Product Manager with a data-driven and pragmatic mindset to join our Product Management team.
As part of our User-Facing Product team, you will work closely with our Marketing, Engineering, and Data teams to optimize our web acquisition funnels for kaufda.de, meinprospekt.de, and bonial.fr.
Your main goal will be to improve the acquisition funnel for our multi-user platform – increasing SEO visibility in an AI-driven landscape while enhancing the user experience. In addition, you will lay the foundation for marketing technologies that empower our mobile marketing teams, acting as a sparring partner between Marketing, Product, Engineering, and Data.
By connecting stakeholder needs and user insights into a cohesive big picture, you will help drive the success of all three brands and own the Acquisition Domain alongside your peers in Marketing and Engineering.
Responsibilities
Accountability: Take end-to-end ownership of business outcomes within the “Acquisition Domain” on web for kaufda.de, meinprospekt.de and bonial.fr.
Collaborate: With Engineering, Designers, and stakeholders with focus on SEO to ensure the team is "building the right things right".
Strategic Alignment: Own the big picture and ensure continuous alignment with overarching goals and OKRs.
Execution: Translate strategy into clear, prioritized tactics that inform roadmaps, initiatives, epics, and user stories.
Opportunity Discovery: Identify and prioritize opportunities through data analysis and user/market research to ensure addressing business needs and delivering value to users. Translate those opportunities into actionable initiatives with defined use cases, user scenarios, and acceptance criteria.
Validation: Formulate, test, and measure hypotheses to ensure initiatives deliver the intended outcomes.
Cross-Team Alignment: Collaborate with other Product Managers and Engineering teams to ensure maximum alignment across all teams.
Enablement: Support our Inbound Marketing team by onboarding them to internal tools and optimizing workflows through automation and process improvements.
Integration: Provide product support for the Mobile Marketing team in areas such as tracking, attribution, and automation, fostering alignment with teams like Data and Mobile Platform / App Onboarding.
Measurement: Define and monitor KPIs across the acquisition funnel, ensuring a consistent view of progress, impact, and opportunities for improvement.
Stakeholder Communication: Keep direct stakeholders and leadership informed and engaged through clear communication, structured updates, and transparent prioritization decisions.
What we need
User Acquisition Expertise: Proven experience in driving user acquisition, particularly on large-scale platforms that rely on SEO for traffic generation.
Marketing Technology Knowledge: An understanding of the functionality of common Marketing Technologies (e.g. Google Search Console, Screaming Frog, Adjust, Sistrix, or similar) is a must. Hands-on experience is a plus.
Agile Mindset: Comfortable working in an iterative, experiment-driven environment; able to adapt plans quickly based on learning and outcomes. Support and being able to drive change within the team.
Data-Informed Decision-Making: Ability to base decisions on data, define measurable goals, and track outcomes across the acquisition funnel.
Problem-solving: Skilled at uncovering opportunities or pain points through data and research, breaking down complex challenges, and validating hypotheses early.
Prioritization Skills: Strong ability to evaluate opportunities based on impact, effort, and strategic alignment.
Strategic Thinking: Able to connect insights across domains, define clear paths toward long-term goals, and ensure alignment with company and product strategy.
Business Acumen: Capable of evaluating ROI, building sound business cases, and linking initiatives to measurable business outcomes.
Communication Excellence: Extraordinary ability to tailor messages for diverse audiences – including technical teams, stakeholders, and leadership – ensuring clarity and alignment.
AI Literacy: Practical understanding of AI’s potential and limitations, able to identify meaningful use cases, and collaborate effectively with Engineering and Data teams on AI initiatives.
CMS & Internal Tools Experience: Proven experience integrating and managing headless CMS systems in complex environments (buy & build principle). Experience working with internal tools is a plus.
Language Proficiency: Fluent in English; German and French are a plus.
Work Mode: Primarily an on-site role, requiring at least 80% presence per week. On-site availability on Mondays and Thursdays for team meetings is particularly beneficial.
What We Offer:
High growth story - Bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital.
Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.
Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.
Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.
Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement.
Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.
Flexibility - Currently, we have a policy that allows for up to 20% mobile work, which can be conducted from anywhere within Germany, and the option to work from abroad. Additionally, we offer 28 days of holiday. You also get an extra day for each calendar year (up to 30 days) as well as other occasions (moving, working on a social project, etc).*
Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.
Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.*
Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.
Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.
Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we “Enrich local shopping for everyone. Everyday.”
As part of the Axel Springer Group, we also align with the Axel Springer Essentials.
If you think you could fit the bill, we'd love to hear from you!
You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium.
*as per our current Works Agreements