Site Experience & Merchandising Lead

About Curology:

Curology’s mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.

We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time.

Mission of the Role:

The mission of the Site Experience & Merchandising Lead is to ensure Curology’s websites operate effectively day to day and continue to evolve into cohesive, high-performing, and on-brand digital experiences.

Reporting to the VP of Growth & Customer Experience, this role is a highly hands-on operator responsible for executing, maintaining, and improving the onsite journey across key customer touchpoints. During a critical period of change, this role will support a major Shopify migration and the Agency relaunch and rebrand. Longer term, the role will be responsible for the ongoing execution and optimization of the full site experience for one of Curology’s brands.

This role operates within the site experience and growth strategy set by the VP, Growth & Customer Experience, translating direction into high-quality, reliable execution.

This is not a strategy-only role. You will work directly in the CMS building pages, QA’ing experiences, fixing issues, and refining live content to ensure everything that ships is intentional, accurate, and performant.

Essential Functions and Impact Areas:

Site Execution & Operations

• Build, update, and QA pages across homepage, landing pages, PDPs, category pages, promotions, cart, patient dashboard, and navigation.
• Lead page and content rebuilds during Shopify migration, ensuring accuracy, consistency, and zero broken experiences.
• Own CMS execution across Contentful and Shopify, including setup, publishing, QA, and ongoing maintenance.
• Be accountable for site hygiene: no broken links, outdated content, misaligned messaging, or UX regressions.

End-to-End Site Experience

• Be responsible for the full onsite visitor journey post–ad or email click, from homepage or landing page through sign-up flow or PDP and checkout.
• Ensure every touchpoint reflects brand values, marketing priorities, and customer intent.
• Balance education, discovery, and commerce based on funnel stage and user mindset.

Marketing Calendar → Site Calendar

• Execute against the site calendar in partnership with Growth & Lifecycle
• Support site-wide promotions and brand moments in close partnership with Lifecycle, Performance Marketing, Product, and Creative.
• Ensure timing, messaging, and UX are consistent and cohesive across all onsite surfaces.

Agency Rebrand & Relaunch Support

• Partner with the other Site Experience & Merchandising Lead to execute the Agency rebrand.
• Build and launch new pages, content, and journeys aligned to the new brand direction.
• Ensure Agency experiences feel intentional, differentiated, and high-quality from day one.

Performance, Data & Optimization

• Monitor ContentSquare, GA4, and Amplitude daily to understand user behavior and friction.
• Run content audits, usability reviews, and competitive analysis.
• Implement and QA AEO/GEO components on priority pages
• Partner with Product Experience on experimentation and optimization initiatives.
• Use data to prioritize fixes, improvements, and redesigns.

Cross-Functional Partnership

• Work closely with Lifecycle and Paid Media to ensure strong, aligned post-click experiences.
• Partner with Creative to deliver mobile-first, high-engagement visual experiences.
• Coordinate with SEO and AIO/GEO partners on shared ownership of search-impacting pages.
• Collaborate with Product, Engineering, Legal, Medical, and Analytics to execute safely and efficiently.

Requirements

Required Qualifications:

• 8+ years of experience in site experience, eCommerce, or digital merchandising roles.
• Extremely strong operator, comfortable working hands-on in CMS tools and managing complex site builds.
• High attention to detail; QA, accuracy, and polish are non-negotiable.
• Strong understanding of customer journeys, funnel intent, and conversion dynamics.
• Data-driven and curious, with regular use of analytics to guide decisions.
• Ability to move quickly without breaking things.
• Comfort with ambiguity and evolving ownership models.
• Proficiency using AI (e.g., ChatGPT, Google Gemini) to support execution and analysis (copy drafts, variants, QA checklists, analytics insights & actions, etc.)
• Experience with SEO + AEO/GEO/AIO for best practices

Nice-to-Haves:

• Experience supporting Shopify migrations or replatforming efforts.
• Experience executing brand relaunches or rebrands.
• Background in subscription, beauty, or health-tech businesses.
• Familiarity with personalization and experimentation tools.
• Strong mobile UX instincts.
• Experience designing/using agentic workflows for site hygiene (broken-link monitoring, schema validation, content freshness checks, QA checklists, release notes)
• Strong creative instincts with the ability to balance storytelling and conversion.

Location:

• This is Remote.

Benefits

 Benefits & Perks:

• 💰 Competitive compensation and equity package (RSUs)
• 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
• 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
• 🌴 Flexible paid time off and holiday policy
• 🐣 Paid parental leave (birthing and non-birthing parents)
• 💜 Employee donation matching program
• 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for virtual and in-person connectivity
• ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount

Compensation:

The estimated base salary range for this role is $140,000 – $160,000 per year, plus a competitive equity package and benefits. Actual compensation will be determined based on several factors, including location, skills, experience, and job-related expertise.

Our Typical Interview Process*:

*Subject to change based on role

• 30 minute Recruiter screen (phone)
• 30-45 minute interview with a Hiring Manager (Google Meet or Zoom)
• 30-45 minute peer interview(s) (Google Meet or Zoom)
• 30-45 minute final round interview with Hiring Manager or Team Leader (Google Meet or Zoom)

Candidates Using AI:

At Curology, we invest in responsible use of AI tools to help our teams innovate and solve challenges. Please feel free to use AI to:

• Refine and polish your application materials
• Research Curology and the role
• Prepare for your interviews

Please refrain from using AI tools during live interviews, unless our hiring team has instructed you otherwise. (Note: These guidelines do not apply to reasonable accommodations. If you require a reasonable accommodation at any point during our interview process, please notify your recruiter.)

Curology’s Operating Principles:

• One Curology, One Team
• Be Candid, Then Commit
• Lead with Curiosity
• Trust but Verify
• Use Peripheral Vision
• Move Quickly, Think Deeply
• Protect Trust at Every Touchpoint

Equal Employment Opportunity: Curology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, creed, ancestry, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, genetic information, disability status, military or veteran status, or any other characteristic protected by federal, state, or local law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Curology is committed to creating an inclusive environment where all team members feel welcomed, supported, and empowered to do their best work.

Fair Chance Statement: In accordance with the San Francisco Fair Chance Ordinance and other applicable laws, Curology will consider qualified applicants with arrest and conviction records for employment in a manner consistent with those requirements. 

CCPA Notice: As required under the California Consumer Privacy Act (CCPA), applicants residing in California can review our Privacy Notice to California Employees, Contractors and Applicants to learn more about how we collect and use personal information.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.