Social Media Account Manager (Car Brands)

The role focuses on planning, creating, publishing, and optimising social media content across agreed automative platforms to support commercial objectives, brand awareness, and customer engagement. Working with stakeholders to develop content and campaigns, the Social Media Account Manager will oversee day-to-day delivery, community management, campaign execution, and performance reporting, ensuring consistent brand representation and measurable outcomes such as enquiries, leads, applications, and engagement.

Key Responsibilities

Strategy & Account Ownership

·       Manage social media accounts for four automotive brands, ensuring each maintains a clear and distinct brand voice while aligning with overall business objectives

·       Plan and schedule organic social media content using existing content libraries, adapting messaging for both service-led and product-led audiences

·       Support campaign rollouts for promotions, launches, seasonal offers, and brand awareness initiatives

·       Ensure content is optimised for platform performance and audience relevance

·       Monitor competitors and trends and recommend improvements.

Content Creation, Planning & Scheduling

·       Produce and manage a monthly content calendar with clear themes, formats, and calls-to-action.

·       Repurpose and tailor provided content (copy, visuals, video) across platforms such as Facebook, Instagram, LinkedIn, X, and others as required

·       Write high-quality captions and create content that matches brand tone and drives action.

·       Brief designers or video editors where new creative is required, ensuring briefs are clear, commercially focused, and on-brand

·       Maintain consistency in tone, messaging, and visual identity across all brands

·       Coordinate asset requirements (photos/videos/testimonials/case studies) with relevant stakeholders.

Community Management & Reputation

·       Monitor and respond to comments, messages, and reviews in a timely, professional, and brand-appropriate manner

·       Escalate customer service issues, technical queries, or complaints to relevant internal teams

·       Proactively engage with followers to build trust, credibility, and long-term audience loyalty.

·       Moderate negative comments professionally and escalate issues appropriately.

·       Encourage positive engagement and maintain strong online community presence.

·       Support reputation management initiatives (e.g., review generation, responses) where relevant.

Campaigns & Performance Marketing Support (if included)

·       Track and report on social media performance using agreed KPIs (e.g. reach, engagement, enquiries, leads, applications)

·       Provide regular insights and recommendations to improve content effectiveness and conversion

·       Test and refine posting schedules, formats, and messaging to maximise results

·       Support paid social campaigns by coordinating creative, messaging, and landing page requirements.

·       Assist with ad testing, campaign optimisation, and lead tracking in collaboration with the Marketing team.

·       Ensure accurate tracking links and reporting for campaigns.

Governance, Compliance & Brand Consistency

·       Ensure all content complies with UK advertising standards, platform guidelines, and automotive industry regulations

·       Maintain accurate and responsible messaging, particularly around MOT testing, safety, pricing, and product claims

·       Follow brand guidelines, confidentiality rules, and data protection requirements (e.g., GDPR where applicable).

·       Ensure consent is obtained for use of employee/customer images and testimonials.

·       Maintain an approval workflow and audit trail for content and campaigns.

Requirements

Bachelor’s degree in Marketing, Communications, Media, Business, or related field

• 2-3+ years of experience managing social media accounts (multi-brand preferred)

• Strong skills in content planning, scheduling, and managing monthly content calendars

• Excellent copywriting ability with experience adapting tone for different audiences/brands

• Experience managing platforms such as Facebook, Instagram, LinkedIn, and X

• Proven ability in community management, handling comments, messages, and reviews professionally

• Strong stakeholder coordination skills (working with internal teams and creatives)

• Ability to track and report performance using KPIs (reach, engagement, enquiries, leads)

• Understanding of compliance, brand guidelines, and GDPR requirements

Shift Time:

10am-7pm / 9am-6pm (Onsite)

Location:

DHA 1, Sector F, Rawalpindi

Salary:

Market Competitive