Social Media and Influencer Marketing Manager
- Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
- Own social media channel growth, audience awareness, education and engagement
- Drive the strategic inclusion of social media across brand programs through content development and community management
- Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
- Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
- Lead planning and execution of thoughtful, engaging social media events with partners
- Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
- Plan A/B tests on social media to reach and exceed KPIs
- Concept, plan and execute mailers for influencers
- Manage multiple projects on time and on budget
- Track & compile campaign KPI's for monthly recaps & analysis
- Manage production of social-first creatives aligned to each channel’s best practices
Qualifications
- 3-5 years of social media marketing and project management experience
- Capable of multi-tasking across initiatives and campaigns
- Experience building content calendar
- Experience integrating social activations with broader marketing campaigns
- Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy
- Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies
- Experience with creator/influencer recruiting tools, campaign posting and analytics tools
- Experience with Sprout Social, Brandwatch and Sprinklr a bonus
- Always on top of the latest industry, platform and digital trends
- Creative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plus
- Flexible to evolving responsibilities in a growing company
Additional Information
Medical, Dental, Vision Insurance, 401K, Commuter Benefits Offered
Hybrid location requirements. Twice a week in office.
All your information will be kept confidential according to EEO guidelines.