Social Media & Community Growth Manager

About Medical Guardian:

Medical Guardian is evolving from a traditional medical alert provider into a modern connectedcare membership platform designed to support independence, proactive wellness, and caregiver confidence.

This transition changes how marketing must function.

Social and community are no longer just awareness channels. They are integrated growth engines that drive acquisition, build authentic brand connection, reinforce member value, reduce churn, and strengthen long-term engagement through genuine storytelling and community advocacy.

This role will build and scale Medical Guardian's social presence and community ecosystem with cultural authenticity that can't be outsourced.

About This Role

You'll be deeply embedded in Medical Guardian's culture, collaborating seamlessly with our internal Creative, Paid Media, and Lifecycle teams to turn authentic moments into content that performs.

You will own:

• The organic social strategy, brand voice, and content creation across all platforms
• Community engagement programs that build brand advocacy and emotional connection
• Influencer partnerships aligned with Medical Guardian values
• UGC pipeline development that feeds paid amplification with real member stories
• Organic-to-paid creative strategy that turns social content into performance assets
• Member advocacy and referral programs in partnership with Lifecycle
• Social listening and insights that inform broader brand and campaign strategy

Core Responsibilities:

1. Social Strategy & Brand Voice

• Define and evolve Medical Guardian's social presence with authentic brand voice
• Create and execute organic content strategy across platforms
• Develop brand content pillars and storytelling frameworks that build trust
• Partner with Creative Director to ensure social content reflects brand identity
• Translate brand strategy into platform-native content that differentiates MG

2. Content Creation & Community Management

• Own day-to-day content creation, curation, and publishing across all channels
• Build and nurture genuine community engagement that strengthens advocacy
• Manage comments, DMs, and interactions with empathy and brand alignment
• Create content calendars balancing planned campaigns with real-time moments
• Capture authentic member stories that showcase brand purpose

3. Community Growth & Member Advocacy

• Build structured member advocacy programs activating members as advocates
• Develop scalable systems for UGC collection and testimonial capture
• Create referral and amplification initiatives with Lifecycle team
• Collaborate with Member Experience to embed advocacy into journey
• Foster brand community through engagement strategies

4. Influencer & Creator Partnerships

• Build and manage influencer partnerships aligned with MG values
• Structure creator programs across macro, micro, and nano tiers
• Provide brand guidelines and oversight for authentic alignment
• Source creators whose stories genuinely connect with caregivers
• Turn creator content into cross-channel assets for paid amplification

5. Organic-to-Paid Creative Pipeline

• Develop content that performs organically AND amplifies through paid
• Collaborate with Paid Media to identify top content for paid scaling
• Create modular social assets enabling rapid testing and iteration
• Feed performance insights back into organic content strategy
• Build continuous feedback loop between organic testing and paid optimization

6. Social Listening & Audience Insights

• Leverage social listening to identify brand trends and pain points
• Surface competitive insights and emerging opportunity gaps
• Monitor sentiment and conversation trends informing content strategy
• Translate insights into actionable recommendations for teams
• Partner cross-functionally so social intelligence informs marketing

7. Performance Analysis & Cross-Functional Collaboration

• Partner with Analytics and Growth teams for accurate performance measurement
• Analyze and translate social data into meaningful insights and action items
• Report on engagement quality, community growth, and marketing contribution
• Optimize content strategy based on performance trends
• Increase creative testing velocity across platforms

8. First-Party Audience Development

• Capture first-party data from social channels
• Partner with Lifecycle and CRM teams to integrate social audiences
• Build owned audience assets reducing dependency on algorithmic reach

Required Experience:

• 5+ years in social media marketing with demonstrated community-building expertise
• Proven track record creating authentic brand content that drives results
• Experience managing influencer partnerships from strategy through execution
• Strong community management skills with empathy for sensitive topics
• Demonstrated ability to collaborate cross-functionally with teams
• Experience building UGC programs and member advocacy initiatives
• Platform expertise across Instagram, Facebook, TikTok, LinkedIn, YouTube
• Strong analytical mindset with ability to translate data into insights
• Experience with social listening and monitoring tools
• Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future. 
• Must be able to work from the Philadelphia, PA office on Tuesdays and Wednesdays

Preferred Experience:

• Experience in mission-driven or purpose-led brands
• Understanding of trust-building in high-consideration categories
• Experience scaling organic content into paid performance
• Familiarity with CRM/marketing automation platforms (SFMC a plus)
• Content creation skills (copywriting, basic photo/video editing)

Success in the First 12 Months:

• Strong, authentic brand presence established across all platforms
• Growing engaged community with measurable advocacy contributions
• Active member advocacy program contributing to acquisition and retention
• UGC pipeline feeding paid creative with authentic member stories
• Organic content being successfully scaled through paid channels
• Social-originated audience assets growing first-party database
• Influencer partnerships driving brand awareness and trust-building
• Social insights actively informing brand and campaign strategy
• Seamless collaboration rhythm with Creative, Paid, and Lifecycle teams

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match