Social Media Manager

Organization Overview

The School of American Ballet (SAB) at Lincoln Center, founded by George Balanchine and Lincoln Kirstein, is the preeminent ballet school in the country. Our mission is to train professional dancers for careers in classical ballet. We provide the resources for a diverse pool of students to train at the highest level – with 15-25 a year going on to dance for New York City Ballet, our official but independent ballet company, and other major ballet companies worldwide. SAB has a far-reaching impact on the art form and enriches the lives of each student who comes through its doors, over 800 annually, ages 6 to 18. SAB has approximately 90 part- and full-time employees and an operating budget of $17 million. In the 2025-2026 school year, administrative employees are expected to work in person 4 days per week and may telecommute one day per work week.

Position Overview

The School of American Ballet (SAB) seeks an experienced and creative Social Media Manager to oversee the production, scheduling, and publishing of digital content across SAB’s online platforms, including its website, Facebook, Instagram, YouTube, TikTok, LinkedIn, and email channels.

A critical member of the Marketing Team, the Social Media Manager supports the execution of SAB’s marketing and communications strategy by managing day-to-day digital content operations, contributing to content creation, and ensuring accuracy, consistency, and alignment with SAB’s brand voice.

This is an exciting opportunity for a motivated professional to contribute to SAB’s storytelling, visibility, and impact while collaborating across departments in a fast-paced, creative environment. This full-time, exempt position reports to the Brand and Marketing Director.

Key Responsibilities

Digital Content Creation and Management

• Conceptualize and produce ongoing content series and timely, trend-driven content, with a strong emphasis on video.
• Manage the backend process of scheduling and publishing content across social media platforms, the website, and email channels.
• Draft and edit captions, blog posts, and other digital copy, ensuring accuracy, clarity, and brand alignment.
• Review and approve social media and blog content prior to publication.
• Track and respond to comments and community engagement across platforms in accordance with SAB’s voice and engagement standards.
• Monitor content performance metrics and prepare reports to inform future content and platform strategies.

Marketing, Brand Awareness, and Fundraising Support

• Stay current on digital media trends and recommend innovative content approaches.
• Collaborate with Development colleagues to support digital fundraising initiatives across all platforms.
• Assist in capturing and sharing behind-the-scenes and live event content, including real-time photography and video for Instagram Stories and other formats.

Cross-Department Collaboration and Workflow Support

• Coordinate with Marketing, Development, and Artistic departments to source content and align digital storytelling with organizational priorities.
• Support the Brand and Marketing Director with day-to-day workflow, including project management and content calendars.
• Assist with scheduling and pre-production for photo and video shoots involving students, faculty, staff, freelancers, and talent.
• Support filming, packaging, and uploading video content for internal use and archival purposes.
• Upload and organize assets within the digital asset management system.

Requirements

Qualifications

• 5–7 years of experience in digital media, communications, or marketing, preferably within a nonprofit, cultural, or arts organization.
• Demonstrated proficiency with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar).
• Proficiency in Adobe Creative Suite, including Premiere, Lightroom, Photoshop, and InDesign, for photo, video editing, and basic graphic design.
• Strong understanding of visual storytelling, particularly through video and photography.
• Excellent writing, editing, and proofreading skills.
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines.
• Strong communication and interpersonal skills, with comfort engaging a diverse, multigenerational community.
• Flexibility to work evenings and weekends as required for events and organizational needs.
• Understanding of ballet or dance, with the ability to recognize proper technical form in photos and videos, strongly preferred.
• Interest in dance videography and photography.

Benefits

SAB offers a superior benefit package, including full health benefits, four weeks of vacation (plus two holiday weeks in December), and generous retirement savings benefits. 

The School of American Ballet is an Equal Opportunity Employer. Diverse candidates are encouraged to apply.

The annual salary range for this position is $65,000-$75,000.