Social Strategist
$100k - $120k USD
About Us
Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About the Role
The Social Strategist will define how Dorsia operates on social platforms from a strategic, analytical, and technical perspective. This role owns platform strategy, narrative arcs, AI-enabled workflows, and influencer strategy, ensuring social aligns with broader brand and product priorities.
What You’ll Do
- Define platform-specific strategies across Instagram, X, Reddit, and emerging platforms, grounded in performance data and platform mechanics
- Design and run experiments to determine what works for Dorsia (e.g. private or Close Friends Instagram channels, broadcast channels, content gating, platform-specific narratives)
- Establish and evolve long-term social narrative arcs based on performance, cultural relevance, and audience behavior
- Own social experimentation frameworks, including hypotheses, testing plans, success metrics, and learnings
- Use AI tools to identify trends, generate and test content concepts, optimize formats, and analyze performance at scale
- Monitor cultural and platform signals to inform brand campaigns, product launches, and in-app moments
- Translate brand, product, and partner priorities into platform-native social strategies
- Partner with Brand Marketing to align social strategy with cultural moments, partner activations, and campaigns
- Advise on influencer and creator strategy from a platform performance and audience perspective (execution handled by Social and Community)
- Identify opportunities for social-led moments to ladder into lifecycle marketing, in-app merchandising, or GTM initiatives
- Build dashboards or reporting frameworks that clearly articulate what’s working, what’s not, and why
- Surface clear recommendations and decisions based on data, not anecdote
- Translate the master marketing calendar into platform-specific social execution plans and experiments.
The Winning Recipe
- 4–7 years of experience in social strategy or digital platforms
- Deep understanding of social algorithms and audience behavior
- Hands-on experience using AI tools in creative workflows
- Analytical thinker with strong cultural instincts
- Excited to build systems, not just content
Compensation & Benefits:
- Competitive salary tailored to your experience and the market
- Equity
- Flexible PTO
- Medical, dental and vision insurance
- 401(k)
- FSA
- Commuter benefits
- Access to One Medical, Teladoc, Talkspace, Kindbody
- In-office lunch 3 days a week
- Employee Dining Credits
Compensation:
New York Pay Range
$100,000—$120,000 USD
Workplace Philosophy at Dorsia
At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people-first organization.
In-Person Matters
We’re creating once-in-a-lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen-side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in-office culture is non-negotiable at Dorsia.
Who We Hire
We don’t subscribe to check-the-box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn’t demographics, it’s a shared vision: to build the social operating system for the cultural vanguard.
Lifestyle Hours
We’re not a 9-to-5 company. Our lifestyle mirrors our members. Early flights, after-work events, and late-night sprints when the work demands it. But we love what we do, and we definitely love a good party.
High Performance Culture
Working at Dorsia isn’t for everyone—and that’s the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember.
A Final Word
We’re building something special. It will take long hours and relentless effort. It’s not for everyone. For those with the metabolism, you’ll create something that changes how culture is lived. And that’s the kind of work worth your life’s energy.