Spécialiste, recherche produit numérique

Tu rejoins l’équipe Recherche et intelligence de données pour transformer la recherche utilisateur et l’analytique en décisions produit claires. Tu t’immerges dans l’univers des clients, comprends leurs enjeux et sais extraire des données qualitatives et quantitatives pour les traduire en insights actionnables. Grâce à tes bonnes questions et à une écoute active, tu captes les nuances qui orientent les choix de produit. Ton influence s’exerce autant en phase de découverte que d’optimisation continue, en étroite collaboration avec les directeurs de produit, les designers et les développeurs.

Au quotidien, tu élabores des plans de recherche fondés sur des méthodes éprouvées, puis tu instrumentes la mesure et suis la performance des produits (activation, adoption, engagement, rétention, conversion) afin d’identifier et de prioriser les meilleures opportunités d’amélioration.

Digital Product Research Advisor

You’re joining the Research and Data Intelligence Team to turn user research and analytics into decisive product outcomes. You immerse yourself in clients’ contexts, understand their challenges, and translate qualitative and quantitative signals into actionable insights. Through sharp questioning and active listening, you surface the nuances that inform smart product choices. Your impact spam discovery and continuous optimization, collaborating closely with product owners, designers, and developers.

Day-to-day, you design rigorous research plans, instrument analytics, and track product performance across activation, adoption, engagement, retention, and conversion to uncover and prioritize the highest-leverage opportunities.

YOUR DAY TO DAY

- You support clients in their digital evolution and help diagnose strategic opportunities and gaps.

- You plan and conduct qualitative and quantitative research (desk research, interviews, surveys, workshops, etc.) and synthesize findings, and deliver clear, actionable recommendations.

- You analyze product performance and own dashboards that enable ongoing monitoring against objectives and KPIs.

- You influence product direction with clients and with design, product, and engineering teams, identifying trends that allow you to make recommendations.

- You contribute to technology and competitive intelligence, as well as digital marketing initiatives (SEO audits, content strategy, conversion optimization, etc.).

- You plan and track research activities, manage scope and budget, and communicate risks, trade-offs, and decisions to stakeholders.

WHAT YOU NEED

- You have more than 5 years of experience in digital product management and market research.

- You are bilingual in French and English and can tailor your messaging for varied audiences.

- You have hands-on experience across methods that deepen user and product understanding (analytics, surveys, interviews, focus groups, benchmarking, etc.).

- You leverage AI in your research activities.

- You are comfortable with data visualization tools (such as Looker Studio, Tableau, Power BI, etc.) and analytics platforms (Google Analytics, Mixpanel, etc.).

- You understand digital marketing disciplines (SEO, SEM, CRO, e-commerce, etc.).

- You demonstrate methodological rigour, strong research ethics, and deep user empathy.

- You efficiently manage multiple initiatives in parallel.

- You are willing to travel occasionally within and outside Quebec.