Sr. Director, Omnichannel Strategy & Enablement
$213k - $267k USD
About Acadia Pharmaceuticals
Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.
Position Summary:
The Senior Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated, customer-centric strategy that delivers a seamless and personalized experience across all digital and in-person touchpoints. This role will lead the planning, development, and optimization of engagement journeys for healthcare professionals, patients, and caregivers, ensuring alignment with brand objectives and compliance with regulatory standards. Partnering closely with cross-functional teams across Brand, Field, Medical Affairs, IT, and Analytics, this leader will leverage data, technology, and creativity to orchestrate impactful campaigns, optimize channel performance, and continuously improve customer engagement.
Primary Responsibilities:
Strategy & Planning:
- Omnichannel Strategy: Plan and lead the development and execution of the brand's omnichannel engagement strategy and customer journeys for targeted segments.
- Channel Orchestration: Define the optimal sequencing and mix of channels (e.g., Email, Websites, Mobile Apps, Social Media, Field Sales/MSLs, Direct Mail, Media, SEM/SEO) to deliver the right content to the right customer at the right time.
- Customer Insights: Leverage in-depth understanding of customer behaviors, needs, and preferences to inform and refine engagement strategies.
- Test & Learn: Establish and lead a measurement framework and learning agenda to continuously test, optimize, and iterate on campaign performance and channel effectiveness.
Execution & Enablement:
- Cross-Functional Collaboration: Partner closely with Brand/Medical Affairs, Sales, IT/Technology, Regulatory/Compliance, and Analytics teams to ensure alignment and seamless execution of omnichannel programs.
- Technology Management: Drive the utilization and integration of key platforms (e.g., Salesforce Marketing Cloud, Veeva, Adobe Experience Manager) to enable personalized communication and data capture.
- Content & Creative: Oversee the development of omnichannel marketing briefs and collaborate with creative/media agencies to ensure content is tailored for each channel and customer journey stage.
- Field Force Enablement: Develop tools, training, and processes to enable Field Sales and Medical Science Liaisons (MSLs) to be effective, integrated touchpoints within the overall customer journey.
Compliance & Governance:
- Regulatory Adherence: Ensure all omnichannel activities and content comply with pharmaceutical industry regulations, data privacy laws (e.g., HIPAA), and company policies.
- Data Governance: Understand and execute data capture, privacy, and consent management consistently across all channels.
Education/Experience/Skills:
Bachelor’s degree in business, STEM, or other related field. MBA preferred. An equivalent combination of relevant education and applicable job experience may be considered. Minimum of 15 years of relevant progressive experience in the pharmaceutical/medical device industry with a focus in cross functional leadership experience.
Must possess:
- Education: Bachelor's degree required; advanced degree preferred (e.g., MBA, Master’s in Digital Marketing).
- Experience: 10+ years of experience in digital marketing, CRM, or omnichannel strategy, with significant experience in the pharmaceutical, biotech, or healthcare industry preferred.
- Technical Proficiency: Proven experience managing omnichannel campaigns and platforms such as Salesforce Marketing Cloud, Veeva CRM/Promotional Channels, or Adobe Experience Manager.
- Strong understanding of data analytics, measurement frameworks, and deriving actionable insights.
- Excellent communication, presentation, and cross-functional leadership skills.
- Proficient project management, attention to detail, and ability to manage multiple projects simultaneously.
- Deep knowledge of the pharmaceutical commercial model and associated regulatory environment.
Physical Requirements:
- While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 10% of the time and work after hours if required by travel schedule or business issues.
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In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.
Salary Range
$213,000—$266,500 USD
What we offer US-based Employees:
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- Employer-paid life, disability, business travel and EAP coverage
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 13 -15 paid holidays, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave benefit
- Tuition assistance
EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.
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Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.