Sr. Director, Regional Marketing
The Opportunity
We are looking for an experienced marketing leader to own and accelerate Zuora’s growth across Asia-Pacific & Japan (APJ). As Head of APJ Marketing, you will be the marketing face of Zuora in the region, responsible for driving brand awareness, demand generation, pipeline creation, and customer advocacy at scale.
This is a highly strategic and visible role that combines regional ownership with tight alignment to our global field and product marketing teams based in HQ (Redwood City, CA).
Key Responsibilities
- Develop and execute the annual APJ marketing strategy and plan aligned to regional revenue goals (new logo acquisition, expansion, and retention)
- Own regional pipeline generation targets in collaboration with APJ Sales leadership and centralized demand generation teams
- Build and scale awareness of the Zuora brand across APJ through thought leadership, PR, events, digital programs, partnerships, and localized content
- Lead customer marketing and advocacy programs in-region (case studies, references, user groups, executive roundtables, Zuora Subscribed events)
- Localize global campaigns and assets (product launches, industry solutions, ABM plays) for maximum relevance and impact in APJ markets
- Plan and execute high-impact owned and third-party events (Subscribed APJ, regional roadshows, industry conferences)
- Manage the APJ marketing budget, agency relationships, and a small regional team (with opportunity to grow headcount)
- Serve as the primary marketing partner to the GM APJ and regional sales leaders
- Act as the voice of APJ into global marketing; provide market insights, competitive intelligence, and customer feedback to influence global strategy and product roadmaps
Who You Are
- 12+ years of B2B marketing experience, with at least 5 years in a senior regional marketing leadership role covering APJ
- Proven track record of building pipeline and hitting demand generation targets in complex, multi-country regions
- Deep experience in enterprise SaaS / software marketing; familiarity with finance, billing, or subscription business models is a strong plus
- Strong blend of strategic planning and hands-on execution – comfortable both building the plan and rolling up sleeves when needed
- Experience managing distributed teams and agencies across multiple APJ countries and time zones
- Exceptional stakeholder management skills; able to influence and align with HQ-based centralized marketing teams
- Data-driven mindset with proficiency in marketing analytics, attribution, and tools (Salesforce, Marketo or similar, Tableau, 6sense, etc.)
- Outstanding communication and presentation skills; fluent in English (Japanese language skills highly valued)
- Willingness to travel frequently across APJ (20%)
Why Zuora?
- Be part of a category-defining company that is shaping the future of how the world does business
- High-impact role with direct influence on one of Zuora’s fastest-growing regions
- Competitive compensation package including base, bonus, equity, comprehensive benefits, and flexible time-off
- Collaborative, high-energy culture that values bold ideas and ownership