Sr. Marketing Analytics Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Opportunity Overview: As the Sr. Marketing Analytics Manager, you will lead a high-performing team responsible for delivering insights, measurement frameworks, and data-driven recommendations that support our marketing strategy across B2B and B2C channels. You will manage a team of analysts - spanning B2B analytics, marketing performance analysis, and digital tagging/marketing insights - and guide them in transforming data into actionable insights and recommendations that fuel growth. In this role, you will partner with senior leaders across the organization to align analytics with strategic marketing priorities and ensure data-driven decision-making across campaigns, channels, and customer engagements.

This is a hands-on leadership role in the Marketing organization, blending strategic oversight with the technical expertise required to refine measurement standards and strengthen how we use data across channels. The ideal candidate brings deep expertise in marketing analytics and digital measurement tools, such as GA4, Google Tag Manager, and familiarity with at least one marketing intelligence reporting tool (e.g., Domo, Looker, Tableau)

Key Responsibilities:

·       Team Management & Mentorship: Lead and develop a team of analysts, providing technical guidance on complex tracking implementations, funnel insights, and experimental design to ensure high-quality output.

·       Digital Measurement & Implementation: Oversee tagging implementation and data quality standards for GA4, GTM, UTM parameters and event tracking to ensure data integrity across all web and mobile properties.

·       Reporting & Marketing Intelligence: Guide the design and development of dashboards and reporting solutions that provide clarity into campaign ROI, funnel performance, customer behavior, and critical KPIs.

·       Experimentation & Optimization: Partner with marketing stakeholders to identify optimization opportunities, develop hypotheses, and support A/B testing strategies to validate performance improvements and drive campaign efficiency.

·       Data Quality & Standards: Establish and maintain rigorous measurement standards and documentation to ensure consistency in how data is collected, processed, and reported across the marketing organization.

Qualifications

Required:

·      7+ years of experience in Marketing Analytics, Digital Analytics, Growth Analytics, or similar fields, with at least 2–3 years in a leadership or mentorship role.

·       Strong understanding of performance marketing, full-funnel measurement, attribution, and campaign analysis.

·       Advanced proficiency with the Google Marketing Platform, specifically GA4 and Google Tag Manager (GTM) with the ability to troubleshoot complex tagging implementations and data layer issues.

·       Hands-on experience with at least one major Marketing Intelligence tool (e.g., Domo, Tableau, Looker) and a strong command of SQL for data extraction and transformation.

·       Exceptional communication skills with the ability to simplify complex data for non-technical stakeholders.

·       Ability to prioritize multiple initiatives and thrive in a fast-paced marketing environment

·       Proactive curiosity to look beyond the "what" of the data to uncover the "why" and provide recommendations that drive business efficiency.

·       Strong understanding of the marketing funnel across both B2B and B2C, including familiarity with attribution modeling, lead scoring, and multi-channel campaign measurement

Performance Expectations

Ramp Up Quickly on Certus’ Marketing Data Ecosystem: Develop a working understanding of our key marketing data platforms (e.g., GA4, GTM, Domo) and SQL-based marketing datasets within the first few months. Be able to navigate existing dashboards, understand attribution flows, and ask thoughtful questions that show you are building context.

Deliver High-Quality Insights & Reporting: Translate complex marketing questions into clear, actionable insights that inform day-to-day decisions. Enhance our measurement and KPI standards to ensure all reporting for B2B and B2C channels provides deep visibility into campaign performance and ROI.

Lead Improvements in Data Quality and Technical Execution: As you become familiar with our marketing tech stack, proactively flag any data inconsistencies, outdated reports, or areas where tracking can be simplified. Partner with our Sr. Tagging Engineer to audit our existing implementation, ensuring accuracy and data integrity across all digital properties.

Mentor and Develop the Team: Foster a high-performing and collaborative analytics team by being a responsive and curious technical lead. Show that you can interpret business questions, translate them into data needs, and provide the technical mentorship required to elevate the team’s overall output and data literacy.

Collaborate Effectively Across Stakeholders: Build strong working relationships with cross-functional stakeholders by being responsive, curious, and thoughtful in meetings and follow-ups. Show that you can interpret business questions, translate them into data needs, and contribute meaningfully to marketing discussions.

Stay Curious and Keep Learning: Drive a culture of continuous learning by staying ahead of emerging trends in marketing technology and advanced analytics. Whether evaluating new GA4 capabilities or innovative attribution models, proactively share knowledge with the team and pilot new techniques that enhance our competitive advantage.

Please note that starting base pay is $115,000 - $120,000 with up to a 10% annual performance bonus.      

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EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.