B2B Social Media Marketing Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

The B2B Social Media Marketing Manager manages the strategy, development, and execution of B2B social media initiatives to increase brand visibility, customer engagement, and demand support among professional audiences. This role focuses on content creation, channel management, and performance tracking across key B2B social platforms. Working closely with the marketing and sales teams, this person will translate business and customer insights into effective social media execution.

Key Responsibilities:

B2B Social Media Execution:

Own the strategy, creation, scheduling, and publishing of B2B-focused social media content across platforms for multiple brands with distinct audiences and market positioning.

Partner with internal design team to curate and produce visually compelling graphics and carousel assets that drive engagement.

Support promotion of B2B marketing initiatives including thought leadership, product updates, webinars, and customer stories.

Monitor social media channels, engage with professional audiences, and escalate high-value interactions to marketing and sales teams.

Help ensure consistent brand voice and messaging tailored to B2B buyers and decision-makers.

Community Engagement & Relationship Support:
Monitor and participate in industry and customer conversations across social platforms.
Support engagement with prospects, partners, and industry communities in a professional, brand-aligned manner.
Identify engagement signals that may indicate buyer interest or sales opportunities.

Social Media Performance & Insights:
Own tracking and analysis across social media performance metrics, including engagement, reach, and audience growth, and ultimately campaign ROI.
Provide insights and take action to optimize content and posting strategies based on B2B audience behavior and platform analytics.
Develop A/B split tests and iteration of content formats to improve performance.

Customer & Market Insights:
Monitor social conversations to identify B2B customer needs, pain points, and industry trends.
Gather and present recommendations based on customer feedback from social platforms.
Compile insights and reports to support marketing, sales, and content strategy.

Required Qualifications:
• 1–3 years of B2B social media or B2B marketing experience (required).
• Familiarity with managing social media for professional or enterprise audiences.
• Strong organizational skills with attention to detail.
• Excellent written communication skills and a collaborative mindset.
• Willingness to learn and adapt in a fast-paced B2B marketing environment.

Preferred Qualifications:
• Experience with social media and marketing tools (e.g., Hootsuite, Canva, CRM platforms).
• Interest in B2B marketing, demand generation, and customer engagement strategies.
• Creative skills in content creation, basic graphic design, or video editing.

Performance Expectations:
• Demonstrable volume of organic B2B social platform activity.
• Demonstrable lift in professional audience engagement on and off owned platforms.
• Periodic (monthly or bi-monthly) contributions to B2B customer and market insights.
• Timely execution of B2B social campaigns aligned with marketing initiatives.
• Demonstrable coordination with broader brand and B2C social efforts to strengthen overall brand presence.

Base pay for this position will be between $60,000 - $70,000 with an annual performance bonus of up to 5%.

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EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.