Sr. Marketing Manager, Demand Gen

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comprehensive data built by the best people”

Senior Marketing Manager, Demand Generation

Salary: $115K - $135K

Are you ready for your breakthrough job? BlastPoint has the Demand Gen Rocketship for you.

BlastPoint is a post-Series A Customer AI platform turning messy customer data into actionable intelligence.  We give Utilities, Credit Unions, and Banks the power to engage with customers more effectively by discovering the humans in their data and understanding customer journeys. 

Our data covers every credit union in America and 25% of U.S. utility households. We're not building toward product-market fit. We have it. We're building toward market dominance.

This position demands intensity, creative instinct with data, and the ability to run a machine that's already producing — not redesign it. You'll lead a small, high-velocity team that generates pipeline using proprietary data products, AI-built outbound campaigns, and a press flywheel that's already landing C-suite meetings across 5,000 credit unions and 200+ utilities.

Why Now

We have built a demand generation system that took us from 1 MQL per quarter to 120+ MQLs in a single month, eliminated the BDR function entirely, and replaced it with something better; AI-powered Go-To-Market Engineers (GTMEs) who use our own data products as outbound weapons.

That system is live. It's producing. And it needs a leader who can take it from "founder-built engine" to "scalable, repeatable, impossible to ignore.

"What You're Stepping Into"

• A demand gen engine that's already running. Our Provoke Engine uses proprietary benchmark data — we score every credit union and utility in the country — to generate outbound campaigns that land meetings. You're inheriting a system, not inventing one.
• A team of three. Two GTMEs building and shipping data-driven outbound campaigns on a biweekly sprint cadence, plus a digital marketing and social media lead. You manage all three.
• A CRO who built the playbook and is ready to hand you the keys. The strategy, the tools, the cadence — it's all documented. You'll have a partner who's deeply invested in your success, not a boss who disappears after onboarding.
• A VP of Sales who runs his team like a machine. Your demand gen feeds his pipeline. The integration between marketing and sales here isn't aspirational — it's already the operating system. You two need to be lockstep from day one.
• A press flywheel with real momentum. Our CU Scorecard launched a media event that flooded our inbox with inbound leads. We have live relationships with the industry's top publications. You inherit those relationships and accelerate the cycle.
• Real data products, not marketing collateral. The CU Scorecard, Pressure Point Index, CU Wrapped, Affordability Index — these aren't whitepapers. They're interactive, data-backed tools that provoke executives into meetings. Your job is to weaponize them.

What You'll Actually Do

This is a hands-on role. You are the player-coach. The first 90 days are about running the system, earning the team's trust, and shipping — not redesigning.

*Demand Generation & Pipeline

• Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters.
• Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics.
• Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks.
• Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead.
• Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation.

*Events & Field Marketing

• Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts.
• Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals.
• Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy.
• Establish objectives, messaging, collateral needs, and success metrics for every event.
• Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution.

*Press & Media Flywheel

• Run the press and media relationships — industry publications, journalists, podcast hosts. 
• Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously.

*Team Leadership

• Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar.
• Establish documentation and repeatable processes as the team scales.
• Demonstrate openness to feedback from senior leadership and incorporate it effectively. The team values radical candor over consensus.

*Analytics & Reporting

• Build and maintain dashboards that communicate pipeline impact to leadership and the board.
• MQL-to-SQL conversion, pipeline generated, meetings booked, campaign attribution. You tell the revenue story with data.
• Continuously test, iterate, and optimize campaigns based on performance.

*Budget Ownership

• Develop and manage the marketing budget aligned to revenue goals.
• Allocate resources to maximize pipeline ROI.

North Star Metric: Pipeline

Focus marketing efforts on pipeline generation as the primary KPI. Brand awareness, social growth, and content output support this goal, but success is ultimately measured by meetings booked, deals created, and revenue influenced by marketing campaigns.

What Sets You Apart

• You've run demand gen at a B2B SaaS company and can point to pipeline numbers, not vanity metrics.
• You managed a small team (2-5 people) and loved it — not as a stepping stone, but because building with a tight crew is your preferred operating mode.
• You look at data and see campaigns. When someone shows you a benchmark that ranks 5,000 organizations, your first thought is "that's an outbound weapon," not "that's a nice report."
• You have a bias toward action that borders on obsessiveness. Ship, measure, iterate. You don't need six weeks of planning before something goes live.
• You're comfortable inheriting a founder-built system and making it better, not replacing it with your own framework to feel ownership.
• You give and receive direct feedback comfortably.
• You've worked at a company under $20M ARR and understand what "doing the work yourself" actually means at that scale.
• AI-native tooling doesn't scare you. You don't need to be an engineer, but you should be curious about how AI is changing demand gen — because here, it already has.

Requirements

• 5+ years of B2B marketing experience, ideally within SaaS
• Demonstrated success driving measurable pipeline and revenue outcomes from demand gen campaigns
• Experience managing a small marketing or demand gen team
• Strong experience with HubSpot or similar CRM/marketing automation platforms
• Experience managing conferences, webinars, and events end-to-end
• Strong writing and editorial instincts — you can tell the difference between copy that provokes and copy that fills space
• Familiarity with AI-powered marketing tools (Claude, automation platforms, enrichment tools)
• Experience in a startup or high-growth environment
• Comfort operating in a biweekly sprint cadence with clear deliverables
• Strong analytical skills; able to measure effectiveness and tell performance stories through data
• Authorized to work legally in the U.S.

Bonus

• Experience in financial services, credit unions, utilities, energy, or another regulated vertical with a defined buyer universe
• Press and media relationship management

Compensation & Benefits

• Salary: $115,000 – $135,000
• Equity: Ownership in BlastPoint
• Home Office: $500 stipend
• Health: Medical, dental, and vision insurance
• Time Off: 3 weeks paid vacation, 10 paid holidays, unlimited sick time
• Retirement: 401(k)
• Location: Remote — Pittsburgh, PA headquarters