Sr. Product Marketing Lead - Social Ad Products

About us:

DoubleVerify (DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.
 

About the role:

We are seeking a Sr. Product Marketing Lead to own the go-to-market for a portfolio of DV’s social products spanning across all key platforms. This Sr. Product Marketing Lead will collaborate closely with commercial and product organizations to help drive the roadmap, develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the social ad ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.
 

Key Responsibilities:

• GTM Strategy: Develop and execute comprehensive strategies for validating and launching DV products, new features, and product enhancements
• Project Management: Ability to manage multiple projects, timelines, and competing priorities effectively. 
• Market Insight: Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy. 
• Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs.
• Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire and motivate the teams around GTM goals. 
• Thought Leadership: Serve as a subject matter expert and advocate for DV’s solutions internally and externally, helping drive the evolution of the product portfolio. 
   

Qualifications:

• Experience: 7+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market.
• Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem.
• Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly. 
• Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it.
• Adaptability: Ability to adjust to changing circumstances and priorities in a fast-paced environment. Comfortable with ambiguity and able to pivot strategies as needed to meet evolving business needs.
• Time Management: Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously.
• Curiosity: Passion for uncovering customer insights, exploring market trends, and asking the "why" behind user behaviors to inform strategic marketing decisions.

---
The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between [$145,000 - $188,000]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!