SSR - Demand Generation Manager
About the Role
Since 2018, the company has been on a mission to help organizations navigate the complex world of HR and recruiting tech. We are a fast-growing marketplace that provides in-depth reviews and buyer guides to help leaders find the right tools.
We are looking for a creative, data-driven Demand Generation Manager with "heavy chops" in paid media. This isn’t just about managing budgets; it’s about making an outsized impact on our growth. You will own the strategy and execution of campaigns that help thousands of businesses find the software they need to thrive.
What You’ll Do
Multi-Channel Ownership: Develop and scale demand campaigns for the North American market across Paid Search (Google/Bing), LinkedIn, Meta, and niche Newsletters.
Outbound & Intent: Build and manage outbound email engines leveraging intent data sources to catch buyers when they are most active.
The Hub of HubSpot: Own marketing automation within HubSpot Enterprise. You’ll ensure leads flow perfectly into the right workflows, sequences, and SDR hands.
Budget & Forecasting: Create and manage demand gen budgets. You aren't just spending; you’re forecasting revenue and scaling what works.
Full-Funnel Analytics: Live in the data. Track MQLs, SQLs, and Cost/MQL. Use Excel and BI tools to find trends that others miss.
Conversion Optimization: Partner with the team to A/B test landing pages and ad copy, applying a mix of empathy and data to improve the user journey.
Experimentation: Constantly identify and test new channels. We have an entrepreneurial culture—if you have a hypothesis, we want you to test it.
Who You Are
The Experience: 4–7 years in Demand Gen or Growth, specifically within the U.S. B2B SaaS ecosystem.
The Track Record: You have a history of long-term commitment at your previous roles. We value stability and people who stay to see the long-term results of their work.
The "Math" Person: You have a native fluency in conversion math and ROAS. You don't just report numbers; you understand the "why" behind them.
Technical Stack: Deep experience with HubSpot (CRM & Automation), SEM platforms, Paid Social, and Excel. Experience with intent data (6sense, ZoomInfo, etc.) is a huge plus.
Remote Pro: You excel in an asynchronous environment. You are a clear, proactive communicator who doesn't need micromanaging.
Creative Empathy: You can put yourself in the shoes of an HR Director and build landing pages that actually solve their problems.
Work Timing & Culture
Asynchronous First: We value deep work and flexibility.
Overlap: This role requires some availability during the first half of the Eastern Standard Time (EST) day for team alignment.