Staff Product Marketing Manager
$115k - $190k USD
Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it.Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.
Team Overview:
Impinj is seeking a Staff Product Marketing Manager to drive the go-to-market strategy and positioning for the portfolio of market-leading IoT products and solutions that our partner ecosystem builds to connect everyday items to the Internet, based on the Impinj RAIN RFID Platform. This is a partner-centric role at the core of Impinj’s ecosystem, shaping how partner-driven innovation is positioned and scaled in the market.
In this cross-functional role, you will sit at the intersection of technology, partners, and market strategy, crafting how Impinj-powered solutions are brought to market and adopted globally.
What you will do:
- Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go-to-market planning, messaging and positioning, product launches, and partner enablement
- Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real-world enterprise deployments
- Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation
- Develop clear, compelling product positioning and messaging that articulates the value of Impinj-powered partner solutions to both technical and business audiences
- Drive joint go-to-market efforts partners, aligning product launches and campaigns with broader business strategy
- Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials
- Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases
What you will bring:
- 8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology-driven industries
- Bachelor's degree or equivalent experience in engineering, technology, or related field
- Strong ability to translate complex technologies into clear business value and market positioning
- Demonstrated success driving cross-functional initiatives and influencing across product, sales, and partner teams
- Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams
- Strong critical thinking, analytical, and problem-solving skills
- Experience delivering impactful messaging, positioning, and marketing collateral
- Excellent communication, presentation, and storytelling skills for both technical and non-technical audiences
- Willingness to travel up to 20%, including occasional international travel
- Desirable: Proven experience delivering go-to-market programs with a partner ecosystem that accelerated adoption of IoT products and solutions
Compensation & Benefits:
The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.
The typical base pay range for this role across the US is $115,000 - $190,000. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Both market wage data and the mid-point of the pay range is reviewed and used as the starting point for all new hire offers. Offers are made within the base pay range applicable at the time.
At Impinj certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. US based employees have access to healthcare benefits; a 401(k) plan and company match among others.
For a more comprehensive list of US employment benefits, click here.
US Export Controls:
This position has access to technologies or data subject to U.S. export control regulations. Under these laws, the release or transfer of export-controlled items or information to individuals who are not classified as "U.S. persons" (as defined by Immigration & Nationality Act) may require prior authorization from the U.S. government. We may require additional documentation related to national identity to determine whether an export compliance license is required for any export-controlled items. This information is requested solely for the purpose of complying with U.S. export control laws and will not be used for other purposes. Learn more about export compliance here.
Why work at Impinj:
Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.
We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.