Strategic Marketing Manager - India
Location: Gurgaon or Mumbai
Experience: 10-12 Years ideally in dss+ focus industries and/or consulting
Education: Graduate (Any Discipline)
Role Overview
As the India Marketing Manager, you will be responsible for creating and executing marketing strategy that will effectively help dss+ grow in India through three pillars:
Business acumen to understand the right marketing mix for our business to grow
Personal influence to drive team members to understand best practice marketing, and to own their part in marketing
Team collaboration to work in partnership with all parties to make dss+ a success. No heroes here; we are all part of a team
Who you will work with
You will report to the Asia Pacific Marketing Leader with a dotted line to the India GTM Leader.
You will work most closely with the India Go-To-Market (GTM) leader and the broader India leadership and consulting team, some of whom have been with DuPont before the spinoff, and all of whom have expertise in safety consulting in our key industries. As a scale up organisation, dss+ has different requirements than DuPont had, so you must gain credibility and trust to set new agendas.
Day-to-day you will work with your team members in the Asia Pacific Marketing team, all of whom are managing their regions and activities alongside yours – you can learn from and share your expertise with them.
And to round it out, you will be part of the global marketing team, which, under new leadership, is having a massive revitalisation around all aspects of marketing – from brand, to tech, to lead gen, to workflows.
Problems you will solve
At its most refined, we are locking in existing sectors and expanding into new industries. In high-growth mode, we are generating leads to build pipeline and nurture those leads into new business opportunities. This means understanding our markets, how to maximise industry associations, advisors and media, and how to position our people as the experts in their fields.
At the same time, we have a brand name issue. When we were part of DuPont, we were well known in the market, but our new brand name lacks that heritage. So, we are making sure existing clients know we are the same people, methods and heritage, and educating new clients that we are not “new” in the market.
This role requires business acumen, ideally in professional services, consulting or a manufacturing or similar industry, to be able to advise and strategically map out marketing activities that will make an impact. a strategic mindset, practical marketing expertise, and the ability to collaborate effectively across functions, geographies, and cultures. You’ll adapt global marketing assets to the India market, craft compelling narratives, and leverage digital and offline channels to engage key stakeholders.