Own the configuration, optimization, and daily operations of key GTM platforms (Marketo, Outreach, UserGems, Clay, and others), ensuring workflows, automations, programs, and sequences run smoothly.
Maintain strong data hygiene across tools by monitoring data quality, managing enrichment/segmentation/routing logic, resolving sync issues, and keeping documentation aligned with established standards.
Audit and improve existing workflows and automations, identifying manual steps or gaps and implementing enhancements that reduce operational friction for marketing, sales, and revenue teams.
Manage user access and platform governance, including onboarding/offboarding users and partnering with Enablement to deliver or develop platform training.
Collaborate closely with GTM, RevOps, CRM, and data stakeholders to translate business needs into system updates, align on architectural decisions, and escalate structural improvements when required.
Support new tool evaluations and implementations by gathering requirements, testing functionality, and providing recommendations that ensure strong integration within the GTM tech stack
Qualifications
What you'll bring:
2+ years of hands-on experience with GTM systems (e.g., marketing automation platforms, sales engagement tools), including building and maintaining workflows, nurture programs, and sequences.
Technical proficiency in GTM–CRM data flows, with the ability to troubleshoot sync issues, enrichment gaps, routing logic, segmentation, and lead lifecycle fundamentals.
Able to work hybrid from our Medellin office (3 days in ofice)
Strong written communication skills and experience maintaining documentation.
Strong verbal communication skills with experience running onboarding and training sessions.
Independent mindset and self-starter who knows when to escalate.
Execution-focused mindset, demonstrating attention to detail, commitment to system hygiene, and a track record of improving workflows and reducing manual operational steps.
Nice to have:
Prior work with intent tools (e.g. 6sense), enrichment services, web form tools, or customer management systems
Comfort working with APIs, webhook based workflows, building integration logic.
Prior involvement in vendor selection, testing, and/or trials with the ability to give structured feedback during buying cycles.
Marketing or sales experience and/or exposure to demand generation workflows outside of the technology