Technical Organic Growth Manager (SEO/GEO)
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
ORGANIC GROWTH @ CARWOW
We are a key component of the growth engine of the business, and our mission is to influence organic interactions to maximise how much money we can make from them.
Our team is very international, one that enjoys challenges and finding creative solutions. We work very collaboratively, not only supporting each other across all brands and regions, but also working together with the teams that activate our recommendations -we see ourselves as consultants within the business.
As AI continues to evolve and influence search as a whole, it has become a key focus area for the team, not only understanding the intricacies of optimisation, but also tracking results and finding efficiencies.
Lastly, we have access to leading SEO tools and technology, from enterprise crawlers to ranking checkers as well as search intelligence platforms, which help us monitor our sites, identify issues and act upon as required. Apart from this, we attend some of the largest SEO and GEO events as well as being constantly exposed to learning resources that allow us to be on top of things in such an evolving marketing channel.
YOUR MISSION
Your mission is to help us win on technical SEO across all our brands and countries, working in tandem with the technical and product teams, educating and guiding them on the specifics related to technical SEO.
You will be reporting directly to the Director of Organic Growth, and working very closely with regional and brand organic growth managers, as well as with product and tech teams.
Beyond the technical skillset, we are looking for someone who enjoys collaborating with multiple teams, writing up detailed documentation of the initiatives and requirements, while supporting estimating impact and tracking success.
The role will also involve owning the relationship with some tool and tech vendors, while ensuring the adoption and usage of such tools, as well as maximising the outputs of the tools for the benefit of our portfolio of websites.
One of the most exciting parts of this role is the exposure it has to technical and product teams, and the broader support we get from the business to make things happen. The team is working on some very exciting projects and we really welcome further input to keep growing our success.
Success for this role is to effectively articulate how the initiatives driven by the tech SEO manager have impacted the business.
KEY RESPONSIBILITIES
In charge of defining, monitoring and improving technical health scores across our portfolio of brands
Drive the crawling and indexation strategy across all sites
Conduct technical audits to identify new optimisation opportunities and get them implemented to improve all areas of tech SEO
Manage the technical prioritisation pipeline
Educate the company and advocate the benefits of technical SEO
Using technology and AI to build solutions that improve efficiency
Document initiatives and track project progress
Own the relationship with tech and tool vendors
Collaborate with product and technical teams
KEY REQUIREMENTS
Demonstrable experience working on marketplace is desirable
Previous exposure to enterprise crawling solutions and other SEO tools (keyword trackers, search intelligence tools)
Experience using project management tools
Solid understanding of Google Search Console technical dashboards and reports
Excellent communication skills to collaborate effectively with cross-functional teams
A proactive and self-driven mindset, able to work independently and contribute as a team player
Highly organised and disciplined, with the ability to manage multiple tasks effectively
Commercial acumen and effective use of prioritisation approaches
BONUS POINTS
Programming and coding experience
International SEO experience
Social media and YouTube optimisation experience
Passion for cars (not critical)
INTERVIEW PROCESS
Introductory call with our Talent team
Hiring Manager Interview
Task Interview
Values Interview
WHAT’S IN IT FOR YOU
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.