Traffic Management Officer - Marketing (French Speaker) | SM&W
As a Traffic Management Officer, you will play a pivotal role in the development and execution of our paid acquisition strategy.
You will collaborate with a diverse team of experts, contributing to the growth of our acquisition channels while
enhancing your professional skills.
Main tasks and goals:
• Develop, implement, and optimize paid acquisition strategies across various channels (Google Ads, Social
Media Ads, Display Advertising, etc.) to maximize traffic and conversions.
• Set up and manage campaigns: configuration, tracking validation (Google/Microsoft Ads, Meta, LinkedIn,
TikTok, affiliate marketing).
• Conduct thorough keyword research and competitor analysis to identify opportunities for campaign
improvement and growth.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights for
optimization.
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive
execution of marketing strategies.
• Test and experiment with different ad formats, targeting options, and messaging strategies to continuously
improve performance.
• Stay up-to-date with industry trends, tools, and best practices in paid acquisition and digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience in managing paid acquisition campaigns with a strong track record of success (1-3 years);
- In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).
- Strong analytical and data-driven mindset, with the ability to interpret complex performance data.
- Familiarity with A/B testing methodologies and optimization techniques
- Familiarity with marketing automation tools and CRM systems is a plus.
- Adobe Analytics.
- Fluent Level of French and English (at least C1 level).
- Strong understanding of digital marketing channels and best practices in paid acquisition.
- Proficiency in budget management and performance forecasting.
- Creative problem-solving skills and a proactive approach to challenges.
Additional Information
Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.