Vice President, Digital Marketing
The Role: Strategy is seeking a transformational VP, Digital Marketing to architect and execute the company’s digital demand generation and brand engagement strategy. This executive will play a pivotal role in driving double-digit sales growth, accelerating new logo acquisition, and elevating brand presence in the market. Based at Headquarters, this high-visibility position reports to the SVP, Customer Engagement, and partners cross-functionally with Product Marketing, Field Marketing, Business Development, Sales Leadership, and the CXO team to deliver high-quality lead flow from initial awareness to sales conversion.
Key Responsibilities:
- Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.
- Website & Digital Experience: Champion website strategy, UX/UI design, and ongoing optimization to attract, engage, and convert unique visitors into high-quality leads.
- Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
- Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
- MarTech & Data-Driven Decision Making: Leverage best-in-class marketing technologies and analytics platforms (e.g., Marketo, Salesforce, Google Analytics, ABM tools, generative AI) to maximize campaign performance, improve operational efficiency, and deliver actionable insights to business stakeholders.
- Team Development: Lead, mentor, and inspire a high-performing, multidisciplinary team spanning content, design, development, and digital demand. Foster a culture of innovation, accountability, collaboration, and continuous learning.
- Agency & Vendor Management: Manage relationships with external agencies and partners, ensuring alignment with strategic objectives and achievement of measurable, outcome-based goals within agreed timelines and budgets.
- Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.
- Stakeholder Communication: Proactively communicate progress, insights, and recommendations to executive leadership and cross-functional partners, translating complex data into clear business impact.
- In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or relevant field; MBA or advanced degree is a plus.
- 10+ years of progressive experience in digital marketing leadership, driving both B2B and B2C demand generation with a proven track record of measurable results.
- 5+ years of experience managing and developing large, geographically diverse teams in a fast-paced, global organization.
- Deep expertise in full-funnel digital marketing strategies, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns.
- Strong proficiency with MarTech platforms: Marketing automation (Marketo preferred), CRM (Salesforce preferred), content management, intent data/ABM solutions, and prospect database tools (ZoomInfo preferred).
- Analytical acumen; demonstrable experience using data to optimize strategy, allocation, and execution for maximum impact.
- Experience managing significant budgets and delivering accountable ROI across complex marketing programs.
- Excellent leadership, interpersonal, and communication skills, with the ability to influence and engage senior stakeholders across the organization.
- Entrepreneurial spirit, agile mindset, and a passion for driving innovation and continuous improvement.
Additional Information
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at application_accommodations@strategy.com.
Visit Strategy’s Careers page for additional information.