Vice President, Marketing
About Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
About the role
The Vice President of Marketing will be responsible for leading and scaling Equip’s full marketing ecosystem across patient & family, provider, and payor audiences - including creative, product marketing, integrated marketing, and growth and lifecycle marketing. The Vice President of Marketing will partner closely with Sales, Product, Clinical and Care Delivery to position Equip as a category-defining leader, aligning all marketing programs around a unified narrative that fuels patient acquisition, engagement, and retention. This person will be a strategic operator, bringing deep healthcare experience and a strong track record in both B2B and B2C marketing, to set the vision, develop and scale a high-performing team, and ensure marketing efforts translate into measurable, meaningful results.
Responsibilities
Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives.
Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints.
Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement.
Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels.
Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
Serve as a strategic thought partner to executive leadership, provider insights on market dynamics, positioning, and growth opportunities.
Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner.
Perform other duties as assigned.
Qualifications
12+ years of progressive marketing leadership experience, with significant experience at the Vice President or senior leadership level.
Proven experience leading marketing across both B2B and B2C business models.
Demonstrated success marketing to health systems, providers, and healthcare decision makers.
Strong background across brand, product marketing, integrated marketing, and growth/performance marketing.
People management experience with demonstrated ability to effectively lead multi-disciplinary marketing teams to execute with demonstrated commitment to exceeding metrics in a fast-paced environment.
Proven track record of success in developing and implementing strategies in a similar leadership role.
Demonstrated experience partnering closely with Sales, Product, and executive leadership to drive measurable business outcomes.
Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
Outstanding verbal and written communication skills, with a talent for communicating and gaining buy-in as well as cultivating and maintaining relationships.
Demonstrated ability to effectively collaborate with humility, inclusiveness, and open-mindedness to other perspectives. Demonstrated ability to solicit input on topics and balance those perspectives.
Time Off:
Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.
Generous parental leave.
Core Benefits:
Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.
Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.
Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.
Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!
401(k) retirement plan.
Physical Demands
Work is performed 100% from home with regular travel required (up to 25%). This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.
At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.
As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.
Our dedication to equitable access, which is core to our mission, extends to how we build our "village." In line with our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), we are dedicated to an accessible hiring process where all candidates feel a true sense of belonging. If you require a reasonable accommodation to complete your application, interview, or perform the essential functions of a role, we invite you to reach out to our People team at accommodations@equip.health.
#LI-Remote