Vice President of Marketing
$187k - $232k USD
The Vice President of Marketing will lead a revenue-focused strategy to grow awareness, customer acquisition, and self-service adoption for Tithe.ly’s suite of church technology. Reporting to the CRO, this leader will drive Product-Led Growth (PLG) by improving the automated customer adoption journey and collaborating with Sales on mid-market initiatives. You will oversee Demand Generation, Product Marketing, Content, and Brand, building a high-performing team focused on measurable results and pipeline growth.
The ideal candidate is a hands-on, steady operator with a proven track record of scaling in-house B2B SaaS revenue. You can connect marketing performance directly to business outcomes using data-driven insights, demand generation strategies, and customer acquisition metrics.
Primary Responsibilities of the Role
1. Drive Results Through Performance Marketing & Product-Led Growth
Partner closely with the CRO, Director of Demand Generation, Sales leader, and Growth Product Manager to align marketing strategies with pipeline and revenue goals.
Optimize the full marketing funnel, from awareness to paying customer. Drive high-quality lead creation, nurture prospects, and partner with Growth to deliver a conversion-optimized trial experience.
Drive product-led growth (PLG) strategies that increase adoption and expansion, including deep lifecycle mastery for post-click activation and conversion.
Collaborate with Product leadership to enhance in-product cross-sell and behavioral lifecycle marketing.nars, and events to increase inbound demand from mid-market and large prospects.
Support Tithely's move up market with strategic ABM and events to increase inbound demand from mid-market and large prospects.
2. Lead Strategic Marketing Planning
Leverage data and insights to build attribution models, payback frameworks, and CAC/LTV forecasts that optimize spend and inform leadership decisions.
Champion a rigorous "Test and Learn" culture, focusing on high-velocity A/B testing and experimentation across the full conversion funnel to maximize ROI.
Create operating mechanisms that increase speed of execution and accountability, while also building a team culture of excellence and collaboration.
Partner cross-functionally with Product, Sales, Growth, and Customer Experience to deliver cohesive, outcome-oriented programs that drive measurable business results.
3. Elevate Brand, Storytelling, and Events
Activate Tithely’s “Simply Serve” brand positioning, ensuring authentic alignment with our mission to serve the Church.
Oversee creative direction, messaging, and content strategy that fuels brand awareness, thought leadership, and measurable SEO performance and organic growth.
Lead the strategy and execution of events, webinars, and community initiatives that expand Tithely’s influence and brand recognition within the global church ecosystem.
Manage agency relationships, partnering with them to increase brand awareness and drive profitable outcomes.
4. Build and Develop a High-Performing Team
Lead and mentor the marketing department, including functional leaders and individual contributors across all disciplines.
Design structure, processes, and systems to increase efficiency, accountability, and clarity.
Foster a culture of creativity, collaboration, and data-driven decision-making rooted in Tithely’s mission and values.
Establish clear metrics for success and coach teams to deliver measurable impact.
Qualifications
Required:
Proven expertise in Performance Marketing and scaling large paid budgets while driving profitable CAC through deep SEO/PPC optimization.
Deep, hands-on experience in website conversion optimization, personalization, and high-velocity A/B testing across the full sign-up and adoption flow (including in-product).
Mastery of PLG strategies, including post-click activation, retention, and expansion across multiple products using lifecycle automation and behavioral triggers.
A strong analytical foundation with the ability to build funnel dashboards, attribution models, payback frameworks, and growth forecasts.
Experience setting up, managing, and optimizing paid advertising campaigns across digital channels (Adwords/Meta).
Experience building a highly effective partnership with Sales to manage a secondary sales motion for mid-market or larger deals.
Strong understanding of SEO best practices and experience implementing content strategies to improve organic search performance.
Preferred:
Prior experience in a Small Business (SMB) SaaS marketing environment.
Experience managing Product Marketing or extensive personal experience in the function.
Prior experience serving as a VP of Marketing managing the entire function, or acting as an "up-and-comer" who has run most parts of marketing.
Experience marketing to Mid-Market accounts
Worked in a PE-backed Saas business
Office Requirements:
We are a fully distributed team (100% remote) with travel required several times per year.
A stable work environment with designated workspace and access to high-speed internet.
US-based and legally able to work full time in the US. Sponsorships are not available at this time.
Additional Information
The starting base salary for this position is $187,000- $232,000. In addition to a competitive base salary, this role may include an additional variable compensation component aligned with individual and company performance.
Benefits
Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.
Tithe.ly is an Equal Opportunity Employer
Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.