VP of AI-Driven Marketing
VP of AI-Driven Marketing, OceanX Singapore
About OceanX:
OceanX is a nonprofit working to unlock the ocean’s sustainable potential. Through a dual focus on science and education, we’re building a new paradigm where humanity and the ocean mutually thrive. Our approach is fueled by exploration, leveraging advanced research, multimedia educational programs, cross-sector partnerships, and advanced technology to help transform how people understand and value the ocean. Our work strives to fortify biodiversity and increase the sustainable use of ocean resources to help ensure the ocean remains a foundation for human wellbeing and potential. OceanX is a nonprofit operating program of Dalio Philanthropies.
For more information, visit www.oceanx.org and follow OceanX on Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, and YouTube.
Position Summary:
OceanX is seeking a VP of AI-Driven Marketing to lead the integration of AI, data, and technology into the company’s marketing engine. This leader will bridge creative brand storytelling with data-driven strategies, ensuring every marketing initiative is optimized for measurable impact. Reporting directly to the co-CEOs, the VP of AI-Driven Marketing will oversee the marketing team, driving B2B demand generation, full-funnel optimization, and AI-enabled marketing processes.
The ideal candidate will combine a strong technical understanding of AI and marketing tools with creative vision, team leadership, and the ability to execute complex, data-informed campaigns in a fast-paced environment.
OceanX is an entrepreneurial environment which values team players who can manage priorities and workstreams simultaneously. To thrive and succeed within our unique culture and work environment, you must demonstrate humility, innate curiosity, and openness to new ideas/approaches. You also must be hard-working, composed and goal oriented. All employees are expected to be excited about providing and receiving objective feedback, constantly striving for self-improvement, and committed to the pursuit of excellence.
Position Location:
Singapore
Duties and Responsibilities:
- Strategic Growth & Demand Generation: Develop and execute B2B demand generation strategies aligned with aggressive revenue and pipeline targets.
- AI Integration & Automation: Lead adoption of AI tools and automation across marketing workflows, including content personalization, campaign optimization, and predictive analytics.
- Full-Funnel Attribution & Analytics: Implement multi-touch attribution models and advanced analytics to measure and optimize ROI across all marketing channels.
- Marketing Technology & AI Stack Management: Own selection, integration, and adoption of AI-enabled marketing tools and platforms.
- Account-Based Marketing (ABM): Collaborate with Partnerships team to design and execute data-driven ABM campaigns targeting high-value accounts.
- Conversion Optimization: Foster a culture of A/B testing and CRO to continually improve digital engagement and lead conversion.
- Budget & ROI Management: Oversee marketing budgets and efficient scaling of acquisition efforts.
- Content & Thought Leadership: Develop a content strategy that strengthens brand positioning, engages key audiences, and promotes the organization’s expertise and mission within the industry.
- Lifecycle Marketing: Use cohort analysis and predictive models to optimize post-acquisition engagement, retention, and expansion.
- Team Leadership: Mentor and grow a team of data- and AI-savvy marketing professionals, fostering a culture of innovation and continuous improvement.
- Executive Reporting: Present marketing performance, insights, and recommendations to the executive team and board.
- Additional duties as assigned.
Qualifications:
Professional Experience:
- Bachelor’s degree in Marketing, Business, or related field.
- 10+ years of marketing experience, including at least 5 years in leadership roles.
- Proven success developing and executing marketing strategies that drive lead generation, customer acquisition, and revenue growth.
- Hands-on experience deploying AI tools, including prompt engineering and leveraging large language models (LLMs) for data synthesis and content workflows.
- Strong understanding of marketing and sales cycles, buyer personas, product positioning, and performance marketing.
- Experience with demand generation, digital marketing, content marketing, CRM systems, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
- Data-driven decision-maker focused on measuring and improving marketing performance.
- Skilled leader with experience building and managing high-performing teams.
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
- Comfortable working in fast-paced, dynamic startup environments.
- Willingness to work flexible hours, including early mornings or late evenings, to support cross-time zone collaboration.
- Adaptable to varying workloads, balancing periods of focused execution with lighter operational phases.
Personal Attributes:
- Determined, resourceful and practical. An independent, self-starter, with a “roll up your sleeves” attitude and strong work ethic
- Agility, with a track record of getting things done
- Organized, reliable, and meticulous
- Ability to prioritize, meet tight deadlines, anticipate needs, and maintain high quality work
- Strong interpersonal and communication skills (written and verbal)
- Comfortable with ambiguity
- Maintains high standards
- Highly collaborative
- General curiosity and passion for the Ocean
Compensation and Benefits:
Compensation for the role includes a competitive salary dependent on years of experience, level of education obtained, as well as applicable skillset), and an excellent benefits package, including a comprehensive employer paid medical plan and CPF.
Please note that we do not provide immigration sponsorship for this position.