WPP Media | Media Planning Manager, Japan
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
The Role Objective
The media planning manager will be responsible for developing media plans for Uber. Where required, guiding and leveraging other team members to develop plans. You will be kickstarting your marketing career by mastering impactful integrated strategies, with opportunity to transition into the dynamic world of digital marketing.
You will be responsible for working closely with our buying partners to develop cost effective in-channel plans, that align to our master strategy. You will also ensure that buying partners are executing the plans as required and be able to identify and flag potential issues.
You should have 5-7 years of experience in media planning; and understand the process from planning to booking to censorship to go live. You should also be familiar with various measurement solutions for online and offline.
Responsibilities:
Offline media planning and execution
- Develop TV & OOH plan for key campaigns & facilitate plans for other campaigns by guiding team members where needed.
- Work with external buying partners and internal buying teams to get the right information on buying opportunities and costing.
- Develop best practice plans, backed by informed strategy & reasoning for offline media approaches.
- Present plans and rationale to clients, as part of overall strategic planning responses.
- Work closely with creative agency on asset delivery.
- Work with stakeholders to deliver post campaign results and analysis.
- Contribute to regular competitive insights around offline media usage and trends in Japan market.
Client account management
- Develop strong relationships with offline expert clients, be their go to person for TV/ OOH.
- Lead on relevant sections of client meetings as the offline specialist.
- Keep the client updated on interesting and relevant opportunities to drive market-leading executions for Uber.
People Management
- Work collaboratively to develop the capability, skills and knowledge of our team.
- Work closely with the creative agency to brainstorm the ideas and opportunities that are relevant to brand campaigns/briefs.
Key Performance Indicators:
- Product: outstanding plan execution & operational excellence.
- Client: satisfaction, retention and growth.
- Commercial: delivering on cost efficiency targets for offline.
- Personal development: positive My360 feedback from manager, peers and clients.
Education, skills and behaviors
- 5 to 7 years of direct experience (planning, execution or TV agency side)
- Adaptability and Agility to a fast-moving category –think fast, move fast and be proactive with new opportunities
- Fluent in Japanese, comfortable in English
- Proficient MS office skills, with numerical accuracy in developing media plans and handling reports
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.