Account Manager - The Trade Desk Reseller
Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
This role is a part of the self-service department at Goodway Group where you will train and advise clients on how to use The Trade Desk as a certified service partner and guide them on their journey to in-housing their programmatic media. Reporting to the Team Leads you will serve as the day to day lead on managing the partner program client relationships for 15-25 agency and brand primarily self-service clients. You are responsible for building trusted relationships and in turn retaining and growing your portfolio.
What You Will Do
- Maintain a high level of client retention 90%+ and customer satisfaction
- Drive measurable growth within partners measured in brands, channels, programmatic share and key feature adoption
- Communicate Intentionally - Both internally & externally to make sure you’re effectively teaching clients and relaying internal information so our clients learn what they need to be successful & we are operating well as a team
- Jumping in to support teammates, bring new ideas, and trainings to keep making our team and clients get the most out of their self-service contract
- Given the scale of clients servicing it is important to ruthlessly prioritize internal & external needs to make sure we continue to grow our clients and our business. This includes quarterbacking across functions such as trading, and ad ops to make sure we’re bringing them in where they can add the most value.
- Consistent growth in expertise in programmatic, trade desk, digital & activation best practices
- Constantly learn, test and experiment so can bring new services, training & support to help our clients level up, consolidate and grow
- Strong client responsiveness & retention of the clients we should & want to keep (I.E 95%+ retention in first year)
- Help drive programmatic consolidation amongst our clients (across platforms & channels)
- Help elevate the entire self-service internal team by bringing new best practices, ideas, and being a great teammate
- Bring innovative training, and best practices to our clients so they become self-sufficient
Who You Are
- Minimum of 3-5 years of working knowledge of technology platforms (Ideally DSPs, The Trade Desk)
- Successfully manage and grow a roster of key agency and client direct self-serve accounts while maintaining the highest level of client satisfaction, while executing and leading key partner program initiatives
- Stay up to date to industry & technology updates primarily with The Trade Desk to not only learn, but teach clients to be an expert on the platform and the industry. Ability to zoomout and understand clients business, but also role up the sleeves and guide them through campaign setup and success.
- Develop collaborative relationships cross functionally including working closely with the trading team to rapidly onboard new clients, grow key accounts and grow and prepare the partner program from “walk” to “run” stage. As the partner program offering gets exposed to more stakeholders there will be additional need to collaborate and partner with the business unit lead and field sales team in positioning & support in bringing on net new business
- Consistently develop and demonstrate a high level of knowledge of the industry and successful strategies to best support your portfolio.
- Very detail oriented individual able to prioritize time across a diverse portfolio of accounts and move multiple projects forward (mixture of agency and brand, across vertical
- As a startup its an important for the individual challenges, but provide solutions and drive innovation for The Partner Program
- You possess strong business acumen, as well as solid written and verbal communication skills, project management skills with a strong attention to detail.
- You have a strong understanding of marketing fundamentals & strategy that can be applied across verticals spanning branding and direct response
- You have had roles where you have had to manage change well, are a motivated self-starter with a team-player mentality and can travel up to 20%
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.