Global Data Analyst
Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Please Note: We are targeting individuals that live in Brazil, Colombia, and Mexico for this role. We are not currently accepting candidates from the United States.
What You'll Do:
The Analytics and Data Insights team is an integrated part of our campaign offering. It is our role to drive measurement strategy, pull data, analyze results and provide insights and recommendations within all reporting deliverables. As a function of data strategy, we integrate with Data Science on advance analytics projects and pair with our planning and research teams to provide relevant data and analysis. Data analysts with work closely with their client teams against a book of business aligning to the LOBs within Goodway. You will be expected to be proficient in our data and reporting tools including SQL, Sigma, Redash, GA4, Google Campaign Manager and others.
- 100% individual contributor, supporting client teams and Goodway analytics team
- Develop technology skills, tools and actively learning new ones to apply them to client engagement
- Communicates effectively with analysts; produces work that generally meets GWG standards
- Collaborate with other analysts to ensure high quality of output for all work
- Help procure pitch content and use supplemental data sources (YouGov) to dive deeper into audience behavior.
- Engages with internal client team to support client needs. Can communicate on client calls as needed.
- The analyst roles focus on learning your functional and technology foundation. Your role is to get comfortable with our data structure, database and reporting systems.
- Ongoing growth and development opportunities will be available as your knowledge grows and you begin to collaborate and contribute to client communication.
- As you grow, demonstrate a deeper understanding of your client work through the use of supplemental data sources to understand audience and customer behavior beyond media engagement metrics
- Assist with planning through historical data and grow media/platform knowledge
- Deliver zero error work with a focus on capturing and demonstrating knowledge of our data platforms and visualization
- Pair with media team and other analysts to align data story against media strategy and understand the story
- Maintain rigor against deliverables and collaboration, supplement data through 3rd party data sources
- Determine dashboard requirements and work with leads to define build requirements and resources
- Deliver recommendations based on media data and partner with media teams to identify opportunities for new executions
- Execute tests and deliver results
Who You Are
- Knowledgeable: Undergraduate degree or equivalent training in marketing data analysis, math, statistics, or a similar technical subject area is required.
- Previous analytics-focused experience (3-5 years) is required
- Previous experience in digital advertising or ad-tech industry is preferred
- Previous experience and knowledge of proper handling of customer information (healthcare, legal, financial industries) preferred
- Previous client-side (advertiser) and/or agency - engagement experience is preferred
- Working knowledge of SQL is required; experience with or a desire to learn Python and comfort operating in a Linux OS environment is preferred
- Familiarity and experience with business intelligence tools (e.g., Tableau, Sigma, Domo, Looker) is required
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.