Media Director - Retail Media
Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Summary of Role
The Commerce Media Director – Performance & Partnerships is a senior strategic leader responsible for shaping, commercializing, and evolving RMN’s offsite commerce media offerings across all performance channels and managing a growing team of media managers in delivering against KPIs.
This role is a cross-channel performance leader requiring excellence and fluency across all major media types—from the full Google suite (e.g., Shopping Ads, Performance Max, YouTube Ads) to paid social, connected TV, programmatic, and emerging commerce channels—ensuring RMN’s commerce media programs are strategically sound, commercially viable, operationally executable, and incrementality-driven.
The Director serves as a senior advisor to RMN’s leadership, helping bridge performance marketing strategy with supplier revenue growth while reducing operational strain on internal optimization teams. This role will support RMN in creating a more innovative and diversified media mix for its suppliers amid a rapidly changing retail media landscape while ensuring performance excellence.
What You’ll Do
Cross-Channel Performance Strategy
- Define RMN’s offsite commerce media vision across paid search, paid social, video, programmatic display, and emerging commerce channels
- Ensure full-funnel alignment between demand creation and conversion-driving media to support sales narratives
- Develop POVs on new media evolutions and products, incrementality opportunities, media strategies, and investment allocation
- Identify whitespace opportunities to expand beyond current media mixes
Senior Client Advisory
- Serve as a trusted thought partner to RMN’s optimization and retail media leadership
- Provide strategic prioritization guidance across channels and initiatives
- Elevate conversations from tactical optimization to long-term growth strategy
- Bring external retail media and commerce insights to inform decision-making
Performance Leadership & Accountability
- Manage team of performance media channel managers to ensure proper pacing and performance of all campaigns under management across all channels
- Apply experience running performance marketing teams to guide investment decisions
- Pressure-test forecasts, ROAS assumptions, and revenue models
- Ensure media strategies connect to supplier growth and RMN’s revenue objectives
Platform & Ecosystem Partnerships
- Maintain senior-level relationships with key platforms (Google, Meta, etc.)
- Bring proactive innovation, beta opportunities, and market intelligence to RMN
- Translate platform changes, automation advances, and industry trends into implications for RMN search strategy
- Ensure RMN commerce media offering remains competitive within the retail landscape
Cross-Functional Partnership
- Collaborate with activation leaders to ensure RMN search strategies can be executed consistently and at scale
- Partner with Analytics to shape RMN search KPIs, learning agendas, and performance frameworks
- Translate platform changes, automation advances, and industry trends into implications for RMN search strategy
Qualifications:
- 8–10+ years of media leadership experience with hands-on performance media experience and expertise leading media partnerships with top vendors (e.g., Google, Meta).
- 3+ years of retail media experience specifically focused on working with either suppliers or retailers, including deep knowledge of the retail media landscape
- Proven experience managing and developing people teams, specifically media managers
- Demonstrated experience advising senior client stakeholders
- Strong commerce background, with a clear understanding of shopper behavior, product feeds, retailer taxonomies, and conversion dynamics
- Deep expertise across multiple channels, including search, social, programmatic, video, connected TV, audio, influencer, etc.
- Proven experience advising senior stakeholders on RMN strategy, offering design and activation readiness.
- Strong understanding of retail media networks and commerce ecosystems
- Ability to influence without authority in matrixed, client-facing environments.
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Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.