appflame - Middle Product Manager
appflame – Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.
We are today:
- 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw;
- in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the "Place for Growth" category.
Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 60 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.
Our mission:
- Flame up the world with Ukrainian products.
Our goals:
- Reach the top 5 list of product companies in the world.
- Become a unicorn.
- Turn Ukraine into a country where unicorns are born and thrive.
We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.
Your project: AdConnect.
It is a business within appflame that specializes in building innovative solutions in performance marketing and scaling dating products.
Our performance marketing areas: Ad & Affiliate Networks, Comparison & Review Websites, Social Media Advertising.
Within these areas, we help businesses from around the world acquire new customers through Meta, Google, TikTok, Bing, Taboola, and more. We also develop our own advertising network and AdTech solutions.
You will:
- Own a key product area — from idea to measurable impact, driving growth in engagement, retention, and monetization.
- Turn insights into action — discover user needs, define hypotheses, and translate them into clear product experiments.
- Shape the roadmap — prioritize initiatives that balance user delight, trust, and revenue.
- Collaborate cross-functionally — work closely with engineers, designers, analysts, and marketing to deliver meaningful results fast.
- Lead experiments and A/B tests — validate ideas quickly, learn continuously, and scale what works.
- Improve monetization loops — optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth.
From you:
- 2+ years of experience in product management within B2C digital products — ideally communication, dating, or social platforms
- Familiarity with global markets (US, UK, Canada, Europe, LATAM) and cultural nuances in user behavior.
- A proven track record of moving metrics — you’ve owned and improved KPIs like retention, ARPPU, or conversion.
- Strong data literacy — you make decisions based on insights, not opinions (SQL, Tableau, or similar).
- Excellent prioritization and execution skills — you can turn chaos into clear roadmaps and deliver results fast.
- Experience in experimentation and A/B testing — you know how to design, run, and interpret experiments.
- A growth mindset — you learn fast, challenge assumptions, and care deeply about both product and people.
- Knowledge of user acquisition and paid marketing funnels.
Will be an advantage:
- Experience working with communication, dating, or social discovery products at scale.
- Experience with transactional or credit-based models will be a plus.
- Leading cross-functional teams or guiding teammates will be a plus.
Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.
Why appflame?
- Involvement in Ukrainian products that compete with the world's best players.
- The ability to implement your ideas, not the feeling of a cog in the system.
- Meaningful and useful products, created not just for shareholders to earn money.
- A sense of yourself among your people who are charged with results.
- Work with the global market and a huge audience.
- Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
- Well-established processes and no barriers to growth within the company.
- Transparent evaluation of work based on personal performance indicators.
- Powerful social package and fair compensation.
We provide all conditions for your talents to be fully revealed.
We are loyal to our people. Our loyalty doesn't fade at the end of the working day. We do not leave our people alone with their problems, neither professional nor personal.
Join us.
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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.