appflame - Middle User Acquisition Manager

appflame – Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

We are today:

• 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw;

• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the 'Place for Growth' category.

Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 70 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 list of product companies in the world.

• Become a unicorn.

• Turn Ukraine into a country where unicorns are born and thrive.

We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

Hily. It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships. The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble. Hily today: 39M users, 1.5B likes sent, 50M+ matches annually.

You will:

• Run performance marketing campaigns on Google

• Run and optimize campaigns based on ROAS and LTV

• Run tests, collect and analyze data, identify trends and insights, manage budget

• Cooperate with creative team about creatives production

• Develop automation and auto-rules for acquisition

• Analyze competitors, suggest ideas, and generate a hypothesis

We’ll have a match if you:

• 1+ years experience in Google Web

• Experience in Google campaigns management with budget ≥$50k/monthly

• Experience in W2A, W2W campaigns

• Experience with Search, DemanGen campaigns

• Focus on ROI: accurate measurement of details and appropriate actions

• Experience with A/B and split testing of creatives, campaigns, and landing pages

• Strong analytical skills and ability to make data-driven decisions

• English level: intermediate +

Will be an advantage:

• experience with Google UAC

• experience with multiple traffic sources (TikTok, Meta, ASA, and other UA channels)

• experience with W2W, W2A, AEM, Capi + pixel optimization

• proven experience in launching marketing campaigns from scratch and scaling using lean budgets

• bachelor’s degree in marketing, economics, analytics, or a related area of study

• understanding the specific of working with Web2App funnels

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in the development of Ukrainian products that compete with the world's best market players.

• The opportunity to implement your ideas rather than being a cog in the system.

• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.

• Be around like-minded people who work on results.

• Work with the global market and a huge audience.

• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.

• Well-established processes and great opportunities to growth within the company.

• Transparent evaluation of work based on personal performance indicators.

• Great benefits package and fair compensation.

We provide all you need for your talents to be fully revealed. We are loyal to our people. Our loyalty doesn't fade at the end of the working day. We do not leave our people alone with their problems, neither professional nor personal.

Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.